Category: News

Boomtown ready to hit the road again after online innovations

Boomtown ready to hit the road again after online innovations

Boomtown chairperson Brian Gallagher talks Covid-19 and online innovations   Boomtown is a million-dollar regional trade marketing campaign that is a collaboration between Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters, News Corp Australia and oOh!media. With Australia beginning to slowly open back up again Mediaweek spoke with Boomtown’s chairperson Brian Gallagher about […]

Boomtown launches industry hub as metro migration sees Boomtown boom

Boomtown launches industry hub as metro migration sees Boomtown boom

Last year brought a whole new meaning to the term ‘2020 hindsight’. Like many Australians, the Boomtown collective has reflected on the implications of a year like no other in recent history; one which was a rollercoaster ride of more lows than highs. Perhaps none more so than for regional Australia, which, for some regions […]

Boomtown expands regional media education program for 2021

Boomtown expands regional media education program for 2021

Boomtown will continue to assist Australian media professionals to better understand the regional media landscape, with its education program to be extended in 2021. The initiative, run in partnership with the Media Federation of Australia (MFA) and NGEN, will this year include online masterclasses and face-to-face sessions worldwide on how to plan and buy regional […]

Boomtown Unveils Expanded Education Program For 2021

Boomtown Unveils Expanded Education Program For 2021

Boomtown is welcoming in the new year with the launch of its enhanced 2021 education program. The education initiative, which kicked off in 2020, is designed to provide media professionals with a better understanding of the regional media landscape along with tools to help plan and buy regional advertising. This year’s program will include online […]

Boomtown and MFA partner to launch regional media masterclass

Boomtown and MFA partner to launch regional media masterclass

Boomtown has partnered with media agency industry body the Media Federation of Australia (MFA) to launch an education initiative aligned with Boomtown’s purpose to promote the benefits of advertising in regional Australia. The Boomtown masterclass, called ‘Rethink Regional’, will run as part of the MFA’s NGEN Plus program, which is targeted at industry members with […]

Boomtown introduces several initiatives to help regional Australia

Boomtown introduces several initiatives to help regional Australia

Boomtown, the Australian-first collaboration focused on highlighting the benefits of advertising in regional Australia, has launched an education initiative and an industry portal designed to simplify access to regional audiences. The Boomtown industry education program is designed for young media buyers to arm the industry with the knowledge and tools to understand and book regional […]

Championing adland’s youth: why Boomtown came on as a B&T 30 Under 30 Awards sponsor

Championing adland’s youth: why Boomtown came on as a B&T 30 Under 30 Awards sponsor

In honour of B&T‘s upcoming 30 Under 30 Party (sorry, Awards) we decided to chat to Boomtown, one of the sponsors for this year’s event, about why the collective signed on as a sponsor this year. With the shortlist announced, B&T wanted to understand why sponsoring the awards is important to Boomtown, why young people […]

oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of advertising to consumers in regional Australia. As the only Out of Home Boomtown partner, oOh!media becomes the eighth media owner to join the initiative, demonstrating the importance of this campaign. Boomtown unites the country’s leading […]

Wavemaker wins Boomtown’s $1 million advertising prize

Wavemaker wins Boomtown’s $1 million advertising prize

Wavemaker Adelaide has won $1 million in regional advertising for its client San Remo as part of a Boomtown initiative. Boomtown, an organisation comprised of media companies such as Southern Cross Austereo, Prime Media and News Corp Australia, was established to encourage greater spend of ad dollars in regional areas. As part of the challenge, […]

Boomtown announces its $1 million regional advertising competition finalists

Boomtown announces its $1 million regional advertising competition finalists

Boomtown has announced the finalists for its $1m regional advertising competition: San Remo, Skyn, IAG brand NRMA, Pilot, A2 Milk Company and Pepsi Co. The announcement: The Boomtown judging committee today announced that it has increased the number of finalists for its $1 million regional advertising competition from five to six, given the high calibre […]

Boomtown’s $1M competition reveals just how many major brands are looking to reach regional Australians

Boomtown’s $1M competition reveals just how many major brands are looking to reach regional Australians

The competition developed by Boomtown offering $1 million in regional advertising to a national brand has received an overwhelming number of entries, in an outstanding response to experience first-hand the benefits of advertising to regional Australians. The competition, announced in July, called for submissions for a media strategy that speaks to 8.8 million regional Australians […]

Popping the metro media bubble

Popping the metro media bubble

Across Australia a marketing campaign is popping up in media agencies with the aim of selling regional media to advertisers. Called Boomtown, it argues that regional consumers have a higher disposable income than city dwellers which advertisers are severely overlooking. The campaign has the backing of Southern Cross Austereo (SCA), WIN, Prime, Imparja, Grant Broadcasters, […]

Boomtown study: 8.8 million Australians ignored by advertisers

Boomtown study: 8.8 million Australians ignored by advertisers

We talk so often of the global village and how the world is getting smaller, yet in our rush to conquer the world, Australian brands have for the most part neglected our own back yard. The same is true for international brands whom you could be forgiven for thinking only have eyes for Australians living […]

SCA’s Brian Gallagher on $1m that will make a difference

SCA’s Brian Gallagher on $1m that will make a difference

“It is a prize that will move the needle for the advertiser who wins” Regional media players launched their Boomtown campaign in a blaze of publicity in April this year. Most media covered the plea from publishers and broadcasters for media agencies to rethink advertising in regional Australia. Mediaweek alone has run eight separate features […]

It makes dollars & sense to advertise in Boomtown

It makes dollars & sense to advertise in Boomtown

Regional Australia is booming (that’s why we so lovingly call it ‘Boomtown’, if you didn’t get that). In fact, more than a third of Australians are spread out across regional Australia. So why is it that advertisers are ignoring the 8.8 million Aussies living outside the capital cities? Regional Australia is one of the nation’s […]

Boomtown to offer $1 million in regional advertising to an agency or brand

Boomtown to offer $1 million in regional advertising to an agency or brand

Boomtown – Australia’s new regional media collective – has announced a massive trade marketing competition, offering $1 million in regional advertising to one national agency or brand in Australia. Click here for more details. The competition is calling on submissions for a media strategy that speaks to 8.8 million regional Australians, and catches the eye of the […]

Shifting tides – why premier Australian marketers are turning to regional media

Shifting tides – why premier Australian marketers are turning to regional media

Taking into account her executive experience at premier Australian brands including Virgin Australia and Telstra, Inese Kingsmill discusses regional consumer misconceptions and shifting attitudes in modern media buying. After the successful launch of the Boomtown initiative in April, it’s safe to assume that every metro media agency has been made aware of the many benefits […]

How national advertisers are missing cashed-up regional consumers

How national advertisers are missing cashed-up regional consumers

In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

News Corp joins Boomtown regional media sales campaign

News Corp joins Boomtown regional media sales campaign

Boomtown, the campaign set up to showcase regional media opportunities to advertisers, has added News Corp Australia to its ranks. News Corp joining the initiative will see over 140 regional and community mastheads added to the campaign set up earlier this year with Southern Cross Austereo, WIN Network, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters as founding members.

Under the radar – regional Australia is an untapped marketing goldmine

Under the radar – regional Australia is an untapped marketing goldmine

Away from the flashing lights and bustle of dense metropolis lies a severely underutilised market. It won’t last forever. Ralph van Dijk, Eardrum’s founding creative director, speaks to the stakeholders, advertisers and media agencies about Boomtown, the marketing campaign his agency has just helped launch.

Boomtown reveals secret weapon to woo more advertisers: Hughesy

Boomtown reveals secret weapon to woo more advertisers: Hughesy

The Boomtown regional media committee this week hosted a breakfast in Sydney for media agencies and client partners to further highlight the gap in advertising spend in metro versus regional markets, despite the population of Boomtown exceeding 8.8 million people.

BOOMTOWN committee hosts campaign breakfast

BOOMTOWN committee hosts campaign breakfast

Radio’s regional BOOMTOWN committee hosted a breakfast in Sydney this week. The committee, which includes representatives from Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters, hosted the Breakfast for agencies and client partners to further highlight the gap in advertising spend in metro v regional markets.

Boomtown set to sell regional markets

Boomtown set to sell regional markets

In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

Boomtown: media agency execs ready to review regional spend

Boomtown: media agency execs ready to review regional spend

In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

Boomtown architects on strategy: “a soft sell is not going to get it done”

Boomtown architects on strategy: “a soft sell is not going to get it done”

In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

Regional media owners unite to attract more media agency dollars

Regional media owners unite to attract more media agency dollars

In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

‘We’re here for the long game’: regional media rivals team up on ads

‘We’re here for the long game’: regional media rivals team up on ads

Regional television networks, radio and publishers are digging in for a long and collective campaign to win more advertising dollars outside Australia’s five main capital cities with a campaign labelled Boomtown.

Top media bodies unite for better advertising deal for 8.8M living in regional areas

Top media bodies unite for better advertising deal for 8.8M living in regional areas

In what is an Australian first collaboration, six Australian media owners; Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters today stand together to unveil a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

Boomtown: media agencies asked to rethink advertising in regional Australia

Boomtown: media agencies asked to rethink advertising in regional Australia

In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels.

With a population of 8.8 million, Boomtown is as big as Sydney and Melbourne put together

With a population of 8.8 million, Boomtown is as big as Sydney and Melbourne put together

Boomtown is the new collective name given to Regional Australia by an historic collaboration of six media owners: Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.1 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.