Meet The Residents
Meet the residents of Boomtown.
Boomtown residents live rich and interesting lives. Find out what life in Boomtown is really like and realise the opportunities your brand has to stand out in an uncluttered market by meeting six of Boomtown’s residents.
It may surprise you!
Andrew
Dental Surgeon
Andrew and his partner live an idyllic life in one of Boomtown’s most sought-after beach towns. Living minutes from his practice allows him to workout, eat out and walk the dog all before his first appointment of the day. He has a passion for European cars and exotic holidays, and flosses daily.
Age
43
Occupation
Dental Surgeon
Household
Married – 0 Kids
Next Car
Mercedes GT
Next Holiday
New York & Miami
Own Or Rent
Own
Supermarket
Woolworths & Harris Farm
Favourite Brand
Abercrombie & Fitch
Kelli
Co-Founder of Marketing Tech Start-Up
Kelli is a classic high achiever who lives and breathes technology. She’s part of Boomtown’s growing number of entrepreneurs who maintain a better work/life balance outside of the cities.
Age
39
Occupation
Business Entrepreneur
Household
Married – 2 Kids
Next Car
Range Rover
Next Holiday
Family trip to Fiji
Own Or Rent
Own
Supermarket
Woolworths & Harris Farm
Favourite Brand
Zimmerman
Malakai
Barber, Business Owner
Boomtown was the perfect place for Malakai to crack the formula for his fashionable barber / café / surfboard store. Now he’s opening up in the cities and his stores are a real hit with the hipsters. But despite this success, he’s staying put, and will manage his growing empire from the comfort of his beachside Boomtown home.
Age
41
Occupation
Barber & Entrepreneur
Household
Married – 2 Kids
Next Car
VW Tourag
Next Holiday
Gold Coast theme parks
Own Or Rent
Own
Supermarket
Mix of supermarkets and local produce stores
Favourite Brand
Nike & Adidas
Cveta
Property Partner / Licensed Real Estate Agent
Thanks to Boomtown’s fast growing population, Cveta’s real estate career is going from strength to strength. As a mother of four, her grocery bill is bigger than Ben-Hur but she generates an income that keeps up with her lifestyle and allows her to buy a few of the finer things.
Age
40
Occupation
Real Estate Agent
Household
Married – 4 Kids
Next Car
Mercedes GT
Next Holiday
Family trip to Hawaii
Own Or Rent
Own
Supermarket
Woolworths
Favourite Brand
Valentino
Stanislav
Astrophysicist and ARC Super Science Fellow
There’s a huge range of careers represented in Boomtown, and like many professionals, Stanislav realised that he can do what he does from anywhere. Boomtown’s lower cost of living means he can study the galaxies without getting into a financial black hole.
Age
28
Occupation
Astrophysicist
Household
Married – 2 Kids
Next Car
Subaru Forrester
Next Holiday
Family trip to Barcelona
Own Or Rent
Own (renovating)
Supermarket
Hill Street – local produce
Favourite Brand
Asics
Belinda
Part-time Graphic Designer / Full-time Mum
With Boomtown’s lower housing costs, The Buckinghams can get by comfortably without both parents working full-time, allowing Belinda to focus on what she loves – her children. Working part-time as a graphic designer, plus freelance gigs, Belinda is always well connected to work and importantly, her family.
Age
36
Occupation
Graphic Designer
Household
Married – 2 Kids
Next Car
Subaru
Next Holiday
The Grampians
Own Or Rent
Rent (building home)
Supermarket
Coles
Favourite Brand
Country Road
