Meet The Residents

Population: Unexpected

Boomtown residents live rich, happier and interesting lives. Meet the residents of regional Australia and find out what life in Boomtown is really like.

Regional residents are a valuable audience waiting to be influenced by your brand.

KIM

BRANDED PODCAST CONSULTANT & PODCASTER

Cost-of-living and the decision to have a major career change were the catalyst to start something new in Boomtown.

The ability to explore some of the most beautiful part of Australia, that often reserved for holidays and do so at our leisure (avoiding the peak holiday periods!) was a great drawcard to make the move to regional Australia.

Age

39

Location

Sunshine Coast, QLD

Occupation

Branded Podcast Consultant & Podcaster – Remote

Household

Partner + a Pug

Next Car

Electric Volvo

Next Holiday

South Korea

Own Or Rent

Rent

Shop Online or Instore

Always – I shop for everything online from Clothing, electronics and even Health Supplements.

Favourite Brand

Jac+Jack

Advice for moving to regional Australia

It can be easy to fall into routine and busyness – remember that many people spend their holidays visiting where you live, so get out there any enjoy it as often as you can!

ALEATHIA

Owner of athella store

After living in various cities domestically and internationally, Biz Owner Aleathia has returned home to the beautiful Boomtown region of Mount Gambier. 

The pull of family and community together with the cost of living and the great outdoors made it an easy decision to set up life and shop. 

Age

48

Occupation

Business Owner

Household

Owns their property

Family

Hubby and 3 kids

Current Car

Jeep

Next Holiday

Greece

Shopping

I shop mainly online for homewares and clothing. Some brands include The Iconic and Myer. I also like to support Australian owned businesses. 

Advice for moving to regional Oz

It takes time to settle. What helps is getting to know the locals in your area. They are happy to answer questions about the best places to go. 

Tatiana

Head of Communications

After living in Sydney and London, moving to regional Australia with her family of five has seen Tatiana continue her successful career and buy their dream family home.

Tatiana is part of the working group on the Sunshine Coast Events Board, a voluntary role, allowing her to stay connected with the community and contribute to the future prosperity of the region.

Age

42

Location

Sunshine Coast, QLD

Occupation

Head of Communications – Working mostly remote

Household

Husband + 3 Kids

Current Car

VW Tiguan

Next Holiday

We’ve just returned from 4 months travelling through Europe so now we want to see more of Australia, starting with the Great Barrier Reef

Own Or Rent

Own

Shop Online or Instore

Mostly kids’ stuff online, but not groceries as I decide what I’m going to cook when I walk around and see what looks good at the supermarket.

Favourite Brand

Assembly Label, Bose, Frank Green, Muscle Republic

Advice for moving to regional Australia

Do it! Mind you, I’m biased based on my experience.

Honesty, moving to the Sunshine Coast from Sydney was the best decision we could have made to give our family the best of both worlds; financial stability with rewarding careers and most importantly balance and time together.

Emma

Head of Civil Assets

After falling in love with Hobart’s lifestyle, air, and people, Emma and her husband moved from Sydney 21 years ago and haven’t looked back since.

Raising 2 boys, volunteering at the local club, exploring markets and participating in fun run events are what keeps her busy and how Hobart can more than pull its weight when going head-to-head in Sydney. 

Age

44

Location

Hobart, Tas

Occupation

Head of Civil Assets – Hydro Tasmania

Remote or in office

Mostly in office, but what an office. I am spoilt by the assets and natural beauty I get to see.

Household

Married – 2 Kids

Next Car

VW Tourag and Subura Impreza

Next Holiday

My son made the Australian sailing team and will sail in UK Plymouth, but also maybe planning a trip to Denmark

Own Or Rent

Own

Supermarket

Woolies, Dan Murphy’s

Shop Online or Instore

Online – I will go online first and find a way to purchase anything that is available. Thanks Google!

Favourite Brand

Anything Sporty – we are a sporting family.

Kelli

Manager Finance Services

After moving to Boomtown from Perth 3 years ago, Kelli knows that there’s a real sense of community, with people there for work, and friends becoming your family.

And let’s not forget the slower pace of life is amazing!

Age

34

Location

Karratha, WA

Occupation

Manager Finance Services – Remote with 1 monthly  meeting in office

Household

No Partner / No Kids

Current Car

2022 VW Tiguan

Next Holiday

2 weeks in Morocco

Own Or Rent

Own – Renovating

Shop Online or Instore

Online – The Iconic (Clothes), Mecca (Skincare & Makeup)

Favourite Brand

Zimmermann, Mister Zimi, Thrills

Advice for moving to reginal Australia

Do it now! The level of community spirit and support will exceed all your expectations.

Andrew

Dental Surgeon

Andrew and his partner live an idyllic life in one of Boomtown’s most sought-after beach towns. Living minutes from his practice allows him to workout, eat out and walk the dog all before his first appointment of the day. He has a passion for European cars and exotic holidays, and flosses daily.

Age

43

Occupation

Dental Surgeon

Household

Married – 0 Kids

Next Car

Mercedes GT

Next Holiday

New York & Miami

Own Or Rent

Own

Supermarket

Woolworths & Harris Farm

Favourite Brand

Abercrombie & Fitch

Kelli

Co-Founder of Marketing Tech Start-Up

Kelli is a classic high achiever who lives and breathes technology. She’s part of Boomtown’s growing number of entrepreneurs who maintain a better work/life balance outside of the cities.

Age

39

Occupation

Business Entrepreneur

Household

Married – 2 Kids

Next Car

Range Rover

Next Holiday

Family trip to Fiji

Own Or Rent

Own

Supermarket

Woolworths & Harris Farm

Favourite Brand

Zimmerman

Malakai

Barber, Business Owner

Boomtown was the perfect place for Malakai to crack the formula for his fashionable barber / café / surfboard store. Now he’s opening up in the cities and his stores are a real hit with the hipsters. But despite this success, he’s staying put, and will manage his growing empire from the comfort of his beachside Boomtown home.

Age

41

Occupation

Barber & Entrepreneur

Household

Married – 2 Kids

Next Car

VW Tourag

Next Holiday

Gold Coast theme parks

Own Or Rent

Own

Supermarket

Mix of supermarkets and local produce stores

Favourite Brand

Nike & Adidas

Cveta

Property Partner / Licensed Real Estate Agent

Thanks to Boomtown’s fast growing population, Cveta’s real estate career is going from strength to strength. As a mother of four, her grocery bill is bigger than Ben-Hur but she generates an income that keeps up with her lifestyle and allows her to buy a few of the finer things.

Age

40

Occupation

Real Estate Agent

Household

Married – 4 Kids

Next Car

Mercedes GT

Next Holiday

Family trip to Hawaii

Own Or Rent

Own

Supermarket

Woolworths

Favourite Brand

Valentino

Stanislav

Astrophysicist and ARC Super Science Fellow

There’s a huge range of careers represented in Boomtown, and like many professionals, Stanislav realised that he can do what he does from anywhere. Boomtown’s lower cost of living means he can study the galaxies without getting into a financial black hole.

Age

28

Occupation

Astrophysicist

Household

Married – 2 Kids

Next Car

Subaru Forrester

Next Holiday

Family trip to Barcelona

Own Or Rent

Own (renovating)

Supermarket

Hill Street – local produce

Favourite Brand

Asics

Belinda

Part-time Graphic Designer / Full-time Mum

With Boomtown’s lower housing costs, The Buckinghams can get by comfortably without both parents working full-time, allowing Belinda to focus on what she loves – her children. Working part-time as a graphic designer, plus freelance gigs, Belinda is always well connected to work and importantly, her family.

Age

36

Occupation

Graphic Designer

Household

Married – 2 Kids

Next Car

Subaru

Next Holiday

The Grampians

Own Or Rent

Rent (building home)

Supermarket

Coles

Favourite Brand

Country Road

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.