Case Studies

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Iconic beer band XXXX wins Queenslanders’ hearts with Boomtown Pride of Origin campaign
Hawke’s Brewing Co. quenches thirst for growth and expands brand footprint with partners, ACM.
Reflections gleans double-digit growth with regional media focus.
Find out why the telco Belong now invests 30% of its advertising into regional Australia.
How Tinder tapped pride and purpose to relate to regional Australians.
Guzman y Gomez dishes up regional Australian marketing success.
Regional audience exploration delivers marketing value for Flight Centre.
Arnott’s dips deep to embrace regional media.
How Suncorp ensures regional marketing and media success.
Way back in 2019, before COVID was a thing, San Remo was awarded Boomtown’s $1m media investment for its brilliant submission aimed at creating a new pasta occasion for regional Australians.
Wanting to grow unprompted awareness and relaunch their much-loved brand, Poppin Popcorn brought to life an on-air partnership with Will and Woody.
Converting day-trippers from Cairns into overnight visitors via a powerful and multi-channel campaign.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.6 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.