Radio’s regional BOOMTOWN committee hosted a breakfast in Sydney this week.
The committee, which includes representatives from Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters, hosted the Breakfast for agencies and client partners to further highlight the gap in advertising spend in metro v regional markets.
The population of BOOMTOWN (regional Australia) exceeds 8.8 million people and despite the fact that 36% of the population lives there, only 10% of media budgets are targeted regionally.
The breakfast was attended by The Hit Network’s Dave Hughes, who entertained guests before Boomtown Chair and Southern Cross Austereo chief sales officer Brian Gallagher took centre stage.
Gallagher hosted a panel on regional media opportunities for buyers and advertisers in BOOMTOWN.
The Boomtown committee is made up of Brian Gallagher (SCA), Matt Evans (Win), Jeremy Simpson (Grant Broadcasters/ TRSN), Penny Kaleta (Aust Community Media), Dave Walker (Prime Media Group), Alistair Feehan (Imparja).
This article originally appeared on Radio Today.