The Boomtown committee hosted a breakfast in Sydney for media agencies and client partners earlier this week to further highlight the gap in advertising spend in metro v regional markets, despite the population of ‘Boomtown’ exceeding 8.8million people.
Boomtown is the collective name given to Regional Australia by a collaboration of six media owners: Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters.
This is evidenced by that fact that despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.*
The Hit Network’s Dave Hughes, who hails from the regional Victorian coastal town of Warrnambool, entertained guests before Boomtown Chair and Southern Cross Austereo Chief Sales Officer, Brian Gallagher hosted a panel which included Wavemaker CEO Peter Vogel to discuss the potential opportunities for media buyers and advertiser in Boomtown markets.
The Boomtown committee is made up of Brian Gallagher (SCA), Matt Evans (Win), Jeremy Simpson (Grant Broadcasters/ TRSN), Penny Kaleta (Aust Community Media), Dave Walker (Prime Media Group), Alistair Feehan (Imparja).
This article originally appeared on radioinfo.