• About

    About Boomtown

    9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

    Contact

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

  • Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional Australia.

    Boomtown City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

    Boomtown Mood Monitor 2022

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Case Studies

    How brands in key categories have grown by harnessing 9.6 million regional Aussies.

    Boomtown Summer Survey

    Boomtown is heating up this Summer. Will your brand meet them there?

    Regional Movers Index Report (RAI)

    Regional population growth hotspots can now be identified faster than ever.

    Boomtown Research and Insights

    Boomtown means business! Get the latest Nielsen data on 11 key consumer and category insights. 

    Australia Unplugged - At the Checkout

    Part of ARN’s 10-part series, Australia Unplugged, deep dives into key categories and consumer behaviour 

  • Education
  • The Boomtown Hub

    Boomtown Hub

    9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    The Boomtown Hub’s your online resource to regional Australia.

    Find Out More
  • Initiatives

    Boomtown at Forgotten Upfronts event

    500+ joined this major 2021 industry event, where we showcased our 9.3m unforgettable Aussies.

    $1m Media Competition

    San Remo and Wavemaker’s winning entry will be showcased as a multi-channel case study soon.

    Regional Media Campaign of the Year Award

    Boomtown sponsors this all-important B&T Awards category annually. Find out more.

    Imparja Make a Difference program

    Make your investment in indigenous media mean something!

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Home

Untapped and Uncapped

Australia’s top CMOs talk advertising in regional Australia.

Find Out More
Regional’s stealing the show

Take an in-depth look at some of Australia’s top regional cities.

Download the Reports
Boost your brand and reach an extra 9.6 million Aussies with regional advertising.

It’s time to rethink regional advertising.

Reach a third more Aussies by discovering what regional media can do for you.

Find Out More

Boomtown represents the 9.6m people living in regional Australia. One of the largest and fastest growing markets for your brand to tap into.

It’s time to rethink regional advertising and discover why this is a market where your brand will BOOM!

Find Out More

The Boomtown Hub.

Revolutionising how you plan regional media.

Search, find and brief now.

Find Out More

Register for the Boomtown Masterclass:
Rethink Regional

Learn More

Insights and Impact of Regional Advertising

We’re currently updating our Rethink Regional guide, however some of this issue’s (pre-COVID) content remains valid and valuable.

Download 2019 Boomtown Guide

Booking media? Rethink regional.

There are 9.6 million reasons why advertising in Boomtown means business.

More Insights

Meet The Residents of Boomtown

Find out what life in Boomtown is really like, it may surprise you!

Case Studies

Find out how brands have tapped into Australia’s most undervalued market, gaining cut through and most importantly results!

Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!

Get In Touch

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Boomtown News

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.3 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.