• About

    About Boomtown

    9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

    Contact

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

  • Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional Australia.

    Boomtown City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

    Boomtown Mood Monitor 2022

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Case Studies

    How brands in key categories have grown by harnessing 9.6 million regional Aussies.

    Boomtown Summer Survey

    Boomtown is heating up this Summer. Will your brand meet them there?

    Regional Movers Index Report (RAI)

    Regional population growth hotspots can now be identified faster than ever.

    Boomtown Research and Insights

    Boomtown means business! Get the latest Nielsen data on 11 key consumer and category insights. 

    Australia Unplugged - At the Checkout

    Part of ARN’s 10-part series, Australia Unplugged, deep dives into key categories and consumer behaviour 

  • Education
  • The Boomtown Hub

    Boomtown Hub

    9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    The Boomtown Hub’s your online resource to regional Australia.

    Find Out More
  • Initiatives

    Boomtown at Forgotten Upfronts event

    500+ joined this major 2021 industry event, where we showcased our 9.3m unforgettable Aussies.

    $1m Media Competition

    San Remo and Wavemaker’s winning entry will be showcased as a multi-channel case study soon.

    Regional Media Campaign of the Year Award

    Boomtown sponsors this all-important B&T Awards category annually. Find out more.

    Imparja Make a Difference program

    Make your investment in indigenous media mean something!

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Boomtown
City Spotlights

Take an in-depth look at some of Australia’s top regional cities.

Download The Reports

Toowoomba

Get to know the city of Toowoomba! With great weather year round and top notch produce, don’t miss out on this booming town.
Download Report

Geelong

This city is more than just its footy team and beaches. Discover Geelong’s fast growing population and booming economic force.
Download Report

Wollongong

Just a 90 min drive out of Sydney, explore how Wollongong residents can help your brand go boom.
Download Report

Bendigo

Not just famous for its gold rush of the 1850s. Unlock new opportunities in Bendigo, with its rich history and population growth.
Download Report

Newcastle

Did you know Newcastle residents are known as ‘Novocastrians’? Learn more about this thriving city and its unlimited reach.
Download Report

Hobart

Learn more about Tasmania’s capital of Hobart! More than its cold weather and good food, this city can’t be missed.
Download Report

Gold Coast

Home to rich rainforests, over 20 theme parks, sporting events and more. Don’t miss out on the opportunities this diverse city presents.
Download Report

Darwin

The NT is the place to be, so don’t forget about the Top End Darwin. This city is full of new opportunities and is yours for the taking.
Download Report

Canberra

As the capital city of Australia, Canberra is much more than just politics. Learn more about this vibrant city and its residents.
Download Report

Townsville

Learn more about the city of Townsville. Find out why this is a more than just a tropical getaway.
Download Report

Cairns

More than just a gateway to the Great Barrier Reef. Discover the lively city of Cairns.
Download Report

Ballarat

Just a 90 min drive out of Melbourne. Uncover more about the city of Ballarat and its rich history.
Download Report

Sunshine Coast

Not just home to Australia Zoo. Unlock all that is to be discovered on the Sunshine Coast.
Download Report

Albury / Wodonga

Get to know the cities of Albury/Wodonga. The border of NSW/VIC is waiting to be explored.
Download Report

Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!

Get In Touch

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Boomtown News

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.3 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.