News
18 February 2025
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B&T
Boomtown Masterclass Promotes Regions On Media Plans
WPP AUNZ Chief Strategy Officer, Katie Rigg-Smith has highlighted the importance of including regional Australia on clients’ media schedules at…
4 February 2025
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Mi3
Unexpectedly diverse professionally and personally: Why it’s high time you took another...
Drag queens, medical doctors, marketing professionals, financiers – Australia’s regional residents are as professionally diverse as metro consumers, younger than…
31 January 2025
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Mumbrella
The social licence blueprint: Tapping into local media’s power
Having grown up in regional Australia, Jamie Wood, global sales director at Boost Media International, understands the importance of local…
16 January 2025
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AdNews
The 'always on' boom
I’m lucky to live in a place most people dream of. With just 300 metres from our front door to…
10 December 2024
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Mumbrella
Boomtown Masterclass to return in 2025 featuring an expert panel
Boomtown has officially announced its first 2025 Masterclass and the panel who will be featured in it. The announcement: Boomtown,…
2 December 2024
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AdNews
Perspective - The bottom of an increasingly ineffectual funnel
The AdNews end of year Perspectives, looking back at 2024 and forward to next year. Brian Gallagher, Chairman, Boomtown From…
26 November 2024
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B&T
“Boomtown Will Boom Your Business”: Marketing Experts Share Insights On Regional Advertising...
“Boomtown will boom your business” was the key message shared by three of the nation’s leading female marketing experts at…
18 November 2024
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Mumbrella
Media Mayhem: Brian Gallagher – ‘I see billions of dollars from small...
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity…
13 November 2024
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AdNews
Regional Australians – Not just spectators in the game of brands
Australia’s population growth has traditionally focused on urban centres like Sydney, Melbourne, and Brisbane. But recent shifts are rewriting the…
