News

11 May 2024

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Media Week

The five reasons to add Boomtown to FY25 advertising plans

The campaign aims to showcase why regional Australia is the ideal destination for brands this fiscal year. Boomtown has launched…

11 May 2024

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Jack Mason

Regional Australia is the country’s testing lab: Grow from the outside in

Plastic money, driverless buses, Macca’s brekkie, and lockout laws. While you might not love all of these things or be…

11 May 2024

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AdNews

Boomtown survey finds a strong appetite for regional advertising

Boomtown, established by media owners five years ago, has found an increasingly strong appetite for regional advertising, according to an…

11 May 2024

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Mumbrella

2024 Boomtown masterclass deems regional advertising a ‘no-brainer’

According to the industry leaders at the 2024 Boomtown masterclass, advertising in regional Australia is an absolute must for agencies…

26 February 2024

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Chris Colter

BIG BRANDS, LITTLE CITIES. The media multiplier brands are missing out on

It’s always baffled me why investing in regional media is a topic worth talking about in 2024, let alone penning…

30 January 2024

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Brian Gallagher

"2024 will be the year of local media platforms’ creating impact and...

I penned a few thoughts late last year on the impact of data and privacy regulations on advertising and media….

15 January 2024

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B&T

Boomtown Swipes Right On Ground-Breaking Tinder Campaign

The Big Rainbow Project, which was delivered during the recent Pride Season, including the World Pride festival, gave Tinder its…

18 December 2023

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Mediaweek

Mediaweek’s A-to-Z of 2023: U is for underserved audiences – regional markets

Boomtown is one of the largest and fastest-growing markets nationally and comprises nearly 40% of the overall population. Goodbye metro…

15 December 2023

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News.com.au

Why hordes of people are fleeing Sydney and not looking back

Despite its famous beaches, great climate and world-class restaurants, huge numbers of people are quitting Sydney for one big reason….

6 December 2023

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B&T

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of…

30 November 2023

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AdNews

Perspective - The year the abilities of media experts and ad technologists...

2023 was a year of kinetic disruption. In the ad markets, the year defied all efforts to budget and forecast…

23 November 2023

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B&T

Boomtown’s Brian Gallagher On Advertising To Regional Australia: “Why Don’t I Deserve...

In a world where advertising is decided by data, impressions and attention, it would make sense to start here when…

Read More

21 November 2023

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AdNews

AdNews Agency Of The Year Awards 2023: Finalists Revealed

The AdNews Agency Of The Year Award 2023 finalists have been revealed. The awards, with Samsung Ads as presenting partner,…

8 November 2023

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Mi3

Belong's Boomtown blitz: Regional advertising drives brand growth

Mobile and internet service provider, Belong, says it has experienced a significant boost from its inaugural Boomtown campaign, leading to…

23 October 2023

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B&T

B&T Awards The Work: Broaden Your Horizons With These Regional Campaign Finalists

Forever has the flow of people been from the town to the city, from the country to the metro. Enter…

17 October 2023

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Mi3

Boomtown appoints new marketing lead; latest research shows regional audiences remaining upbeat...

A new marketing leader has been recruited by regional media collective, Boomtown, following the departure of current marketing lead, Prue…

9 October 2023

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Mediaweek

New Mood Monitor research reveals Australians are ready to spend on travel...

According to the latest data, Boomtown remains resilient and upbeat, despite rising cost-of-living pressures New research from Boomtown has revealed…

27 September 2023

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Mumbrella

Suncorp Group and AAMI win with Boomtown ad campaigns

The Suncorp Group and AAMI’s regional advertising campaigns have generated significant results, according to the insurance and banking group. The…

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.