sdadmin

Boomtown ready to hit the road again after online innovations

Boomtown ready to hit the road again after online innovations

Boomtown chairperson Brian Gallagher talks Covid-19 and online innovations   Boomtown is a million-dollar regional trade marketing campaign that is a collaboration between Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters, News Corp Australia and oOh!media. With Australia beginning to slowly open back up again Mediaweek spoke with Boomtown’s chairperson Brian Gallagher about […]

Boomtown launches industry hub as metro migration sees Boomtown boom

Boomtown launches industry hub as metro migration sees Boomtown boom

Last year brought a whole new meaning to the term ‘2020 hindsight’. Like many Australians, the Boomtown collective has reflected on the implications of a year like no other in recent history; one which was a rollercoaster ride of more lows than highs. Perhaps none more so than for regional Australia, which, for some regions […]

Boomtown expands regional media education program for 2021

Boomtown expands regional media education program for 2021

Boomtown will continue to assist Australian media professionals to better understand the regional media landscape, with its education program to be extended in 2021. The initiative, run in partnership with the Media Federation of Australia (MFA) and NGEN, will this year include online masterclasses and face-to-face sessions worldwide on how to plan and buy regional […]

Boomtown Unveils Expanded Education Program For 2021

Boomtown Unveils Expanded Education Program For 2021

Boomtown is welcoming in the new year with the launch of its enhanced 2021 education program. The education initiative, which kicked off in 2020, is designed to provide media professionals with a better understanding of the regional media landscape along with tools to help plan and buy regional advertising. This year’s program will include online […]

Championing adland’s youth: why Boomtown came on as a B&T 30 Under 30 Awards sponsor

Championing adland’s youth: why Boomtown came on as a B&T 30 Under 30 Awards sponsor

In honour of B&T‘s upcoming 30 Under 30 Party (sorry, Awards) we decided to chat to Boomtown, one of the sponsors for this year’s event, about why the collective signed on as a sponsor this year. With the shortlist announced, B&T wanted to understand why sponsoring the awards is important to Boomtown, why young people […]

oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of advertising to consumers in regional Australia. As the only Out of Home Boomtown partner, oOh!media becomes the eighth media owner to join the initiative, demonstrating the importance of this campaign. Boomtown unites the country’s leading […]

Wavemaker wins Boomtown’s $1 million advertising prize

Wavemaker wins Boomtown’s $1 million advertising prize

Wavemaker Adelaide has won $1 million in regional advertising for its client San Remo as part of a Boomtown initiative. Boomtown, an organisation comprised of media companies such as Southern Cross Austereo, Prime Media and News Corp Australia, was established to encourage greater spend of ad dollars in regional areas. As part of the challenge, […]

Boomtown announces its $1 million regional advertising competition finalists

Boomtown announces its $1 million regional advertising competition finalists

Boomtown has announced the finalists for its $1m regional advertising competition: San Remo, Skyn, IAG brand NRMA, Pilot, A2 Milk Company and Pepsi Co. The announcement: The Boomtown judging committee today announced that it has increased the number of finalists for its $1 million regional advertising competition from five to six, given the high calibre […]

Boomtown’s $1M competition reveals just how many major brands are looking to reach regional Australians

Boomtown’s $1M competition reveals just how many major brands are looking to reach regional Australians

The competition developed by Boomtown offering $1 million in regional advertising to a national brand has received an overwhelming number of entries, in an outstanding response to experience first-hand the benefits of advertising to regional Australians. The competition, announced in July, called for submissions for a media strategy that speaks to 8.8 million regional Australians […]

Popping the metro media bubble

Popping the metro media bubble

Across Australia a marketing campaign is popping up in media agencies with the aim of selling regional media to advertisers. Called Boomtown, it argues that regional consumers have a higher disposable income than city dwellers which advertisers are severely overlooking. The campaign has the backing of Southern Cross Austereo (SCA), WIN, Prime, Imparja, Grant Broadcasters, […]

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.1 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.