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Championing adland’s youth: why Boomtown came on as a B&T 30 Under 30 Awards sponsor

Championing adland’s youth: why Boomtown came on as a B&T 30 Under 30 Awards sponsor

In honour of B&T‘s upcoming 30 Under 30 Party (sorry, Awards) we decided to chat to Boomtown, one of the sponsors for this year’s event, about why the collective signed on as a sponsor this year. With the shortlist announced, B&T wanted to understand why sponsoring the awards is important to Boomtown, why young people […]

oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of advertising to consumers in regional Australia. As the only Out of Home Boomtown partner, oOh!media becomes the eighth media owner to join the initiative, demonstrating the importance of this campaign. Boomtown unites the country’s leading […]

Wavemaker wins Boomtown’s $1 million advertising prize

Wavemaker wins Boomtown’s $1 million advertising prize

Wavemaker Adelaide has won $1 million in regional advertising for its client San Remo as part of a Boomtown initiative. Boomtown, an organisation comprised of media companies such as Southern Cross Austereo, Prime Media and News Corp Australia, was established to encourage greater spend of ad dollars in regional areas. As part of the challenge, […]

Boomtown announces its $1 million regional advertising competition finalists

Boomtown announces its $1 million regional advertising competition finalists

Boomtown has announced the finalists for its $1m regional advertising competition: San Remo, Skyn, IAG brand NRMA, Pilot, A2 Milk Company and Pepsi Co. The announcement: The Boomtown judging committee today announced that it has increased the number of finalists for its $1 million regional advertising competition from five to six, given the high calibre […]

Boomtown’s $1M competition reveals just how many major brands are looking to reach regional Australians

Boomtown’s $1M competition reveals just how many major brands are looking to reach regional Australians

The competition developed by Boomtown offering $1 million in regional advertising to a national brand has received an overwhelming number of entries, in an outstanding response to experience first-hand the benefits of advertising to regional Australians. The competition, announced in July, called for submissions for a media strategy that speaks to 8.8 million regional Australians […]

Popping the metro media bubble

Popping the metro media bubble

Across Australia a marketing campaign is popping up in media agencies with the aim of selling regional media to advertisers. Called Boomtown, it argues that regional consumers have a higher disposable income than city dwellers which advertisers are severely overlooking. The campaign has the backing of Southern Cross Austereo (SCA), WIN, Prime, Imparja, Grant Broadcasters, […]

Boomtown study: 8.8 million Australians ignored by advertisers

Boomtown study: 8.8 million Australians ignored by advertisers

We talk so often of the global village and how the world is getting smaller, yet in our rush to conquer the world, Australian brands have for the most part neglected our own back yard. The same is true for international brands whom you could be forgiven for thinking only have eyes for Australians living […]

SCA’s Brian Gallagher on $1m that will make a difference

SCA’s Brian Gallagher on $1m that will make a difference

“It is a prize that will move the needle for the advertiser who wins” Regional media players launched their Boomtown campaign in a blaze of publicity in April this year. Most media covered the plea from publishers and broadcasters for media agencies to rethink advertising in regional Australia. Mediaweek alone has run eight separate features […]

It makes dollars & sense to advertise in Boomtown

It makes dollars & sense to advertise in Boomtown

Regional Australia is booming (that’s why we so lovingly call it ‘Boomtown’, if you didn’t get that). In fact, more than a third of Australians are spread out across regional Australia. So why is it that advertisers are ignoring the 8.8 million Aussies living outside the capital cities? Regional Australia is one of the nation’s […]

Boomtown to offer $1 million in regional advertising to an agency or brand

Boomtown to offer $1 million in regional advertising to an agency or brand

Boomtown – Australia’s new regional media collective – has announced a massive trade marketing competition, offering $1 million in regional advertising to one national agency or brand in Australia. Click here for more details. The competition is calling on submissions for a media strategy that speaks to 8.8 million regional Australians, and catches the eye of the […]

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