Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
The Boomtown regional media committee this week hosted a breakfast in Sydney for media agencies and client partners to further highlight the gap in advertising spend in metro versus regional markets, despite the population of Boomtown exceeding 8.8 million people.
Boomtown chair Brian Gallagher called on one of his radio network’s finest to help spread the message – Hit Network drive co-host Dave Hughes.
Hughesy and Gallagher again reminded audiences that that despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
Hughesy, who hails from the regional Victorian coastal town of Warrnambool, entertained guests before Boomtown chair and Southern Cross Austereo chief sales officer Brian Gallagher hosted a panel which included Wavemaker CEO Peter Vogel to discuss the potential opportunities for media buyers and advertiser in Boomtown markets.
Boomtown is a joint initiative between regional media players Southern Cross Austereo, WIN, PRIME, Imparja, Grant Broadcasters and Australian Community Media.
The Boomtown committee is made up of Brian Gallagher (SCA), Matt Evans (Win), Jeremy Simpson (Grant Broadcasters/ TRSN), Penny Kaleta (Aust Community Media), Dave Walker (Prime Media Group), Alistair Feehan (Imparja).
This article originally appeared on Media Week.