About

About Boomtown

9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

Meet the Residents

Some of our locals share what life’s like in regional Australia! You may be surprised.

Boomtown News

Keep up to date with news and updates about Boomtown.

Contact

Boomtown’s here to help your grow your brand and business. Don’t be shy!

Download Your Boomtown Guide

A comprehensive guide and one-stop-shop to regional media, markets and audiences.
Evidence

Uncapped & Untapped

Australia’s top CMOs talk advertising in regional Australia.

Where Brands Go To Grow

10 reasons why regional Australia is the place to be in FY25.

Boomtown City Spotlights

Take an in-depth look at some of Australia’s top regional cities.

Boomtown Mood Monitor 2023

Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

Case Studies

How brands in key categories have grown by harnessing 9.6 million regional Aussies.

Boomtown Summer Survey

Boomtown heats up every Summer. Will your brand meet them there?

Past Initiatives

Catch up on past initiatives and competitions by Boomtown.

Regional Movers Index Report (RAI)

Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.
Education
The Boomtown Hub

Boomtown Hub

9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

The Boomtown Hub’s your planning tool to regional Australia.

Find Out More

Day: 9 October 2019

Wavemaker wins Boomtown’s $1 million advertising prize

sdadmin | Posted on 9 October 2019 |

Wavemaker Adelaide has won $1 million in regional advertising for its client San Remo as part of a Boomtown initiative. Boomtown, an organisation comprised of media companies such as Southern Cross Austereo, Prime Media and News Corp Australia, was established to encourage greater spend of ad dollars in regional areas. As part of the challenge, […]