Prime & Origin LPG

To significantly increase website traffic, quotes per month, join up forms and ultimately sales. As well as generate more awareness around tracking and 6-day delivery features.
The Brand
Origin LPG
The Media Owner
Prime
The Objective
To significantly increase website traffic, quotes per month, join up forms and ultimately sales. As well as generate more awareness around tracking and 6-day delivery features.
The Execution
2 x 30 second and 2 x 60 second vignettes focused on highlighting the new product features in an exciting and funny way run across Prime television networks.
The Results
  • Visits to origin.com.au/local gas website up 361%
  • 4,100 quotes per month, up 254%
  • Gold Coast sales up 9%
  • VIC sales up 24%
  • Joining Origin forms up 30%
  • 200K clicks on video
  • Video completion rates as high as 96%, benchmark was 70%

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