Origin LPG & Prime

To significantly increase website traffic, quotes per month, join-up forms and ultimately sales. As well as generate more awareness around tracking and 6-day delivery features.

The Brand

Origin LPG

 

The Media Owner

Prime

 

The Objective

To significantly increase website traffic, quotes per month, join-up forms and ultimately sales. As well as generate more awareness around tracking and 6-day delivery features.

 

The Execution

2 x 30 second and 2 x 60 second vignettes focused on new product features in an exciting and entertaining way run across Prime television networks.

 

The Results

  • Visits to origin.com.au/local gas website up 361%.
  • 4,100 quotes per month, up 254%.
  • Gold Coast sales up 9%.
  • VIC sales up 24%.
  • Joining Origin forms up 30%.
  • 200K clicks on video.
  • Video completion rates as high as 96%, benchmark was 70%.

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Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.