• About

    About Boomtown

    9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

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    Keep up to date with news and updates about Boomtown.

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    Boomtown’s here to help your grow your brand and business. Don’t be shy!

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    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

  • Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional Australia.

    Where Brands Go To Grow

    10 reasons why regional Australia is the place to be in FY25.

    Boomtown City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

    Boomtown Mood Monitor 2023

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Case Studies

    How brands in key categories have grown by harnessing 9.6 million regional Aussies.

    Boomtown Summer Survey

    Boomtown heats up every Summer. Will your brand meet them there?

    Past Initiatives

    Catch up on past initiatives and competitions by Boomtown.

    Regional Movers Index Report (RAI)

    Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute. 

  • Education
  • The Boomtown Hub

    Boomtown Hub

    9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    The Boomtown Hub’s your planning tool to regional Australia.

    Find Out More
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Origin LPG & Prime

To significantly increase website traffic, quotes per month, join-up forms and ultimately sales. As well as generate more awareness around tracking and 6-day delivery features.

The Brand

Origin LPG

 

The Media Owner

Prime

 

The Objective

To significantly increase website traffic, quotes per month, join-up forms and ultimately sales. As well as generate more awareness around tracking and 6-day delivery features.

 

The Execution

2 x 30 second and 2 x 60 second vignettes focused on new product features in an exciting and entertaining way run across Prime television networks.

 

The Results

  • Visits to origin.com.au/local gas website up 361%.
  • 4,100 quotes per month, up 254%.
  • Gold Coast sales up 9%.
  • VIC sales up 24%.
  • Joining Origin forms up 30%.
  • 200K clicks on video.
  • Video completion rates as high as 96%, benchmark was 70%.

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Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!

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Boomtown News

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.6 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.