Boomtown’s National Virtual Masterclass on Thursday will see panellists Emily Moss (Commercial Director, Canberra FM Radio) and Philippa Moig (Business Director, OMD) sharing their tips, hints and real-life examples on how to best connect brands with regional audiences.
The Masterclass, a series of 90-minute virtual sessions facilitated by marketing expert Gaye Steel (AANA) that kicked off in 2020, provides media professionals with a better understanding of the regional media landscape in Australia.
With recent reports showing that regional Australia is growing faster than cities for the first time in four decades, the event will help deliver a competitive advantage for brands, along with tools to help plan and buy regional advertising.
Boomtown chairman and SCA chief sales officer, Brian Gallagher, said: “Over 36% of the Australian population lives outside the metro capitals, so engaging meaningfully with regional Australia is the key to business and brand growth.
“Our expert Masterclasses are a one-stop-shop in starting these conversations with clients and will arm your teams with the resources they need.”