Meet the residents of Boomtown.

The people in Boomtown live rich and interesting lives. Meet six of Boomtown’s 8.8 million residents to find out more about life in Boomtown and the opportunities that exist for brands looking to cut through. Advertising in Boomtown’s uncluttered market maximises your share of voice and allows your campaign to stand out. It’s time to rethink regional advertising in Australia.

Meet the residents of Boomtown: Andrew

Andrew

Dentist & Cosmetic Surgeon

Andrew and his partner live an idyllic life in one of Boomtown’s most sought-after beach towns. Living moments from his practice allows him to workout, eat out and walk the dog all before his first appointment of the day. He has a passion for European cars and exotic holidays, and flosses daily.

Age: 43
Occupation: Dental & Cosmetic Surgeon
Household: Married – 0 kids
Next car: Mercedes GT
Next holiday: New York & Miami
Own or rent: Own
Supermarket: Woolworths & Harris Farm
Favourite brand: Abercrombie & Fitch

Kelli

Co-Founder of Marketing Tech Start-Up

Kelli is a classic high achiever who lives and breathes technology. She’s part of Boomtown’s growing number of entrepreneurs who maintain a better work/life balance outside of the cities.

Age: 39
Occupation: Business Entrepreneur
Household: Married – 2 kids
Next car: Range Rover
Next holiday: Family trip to Fiji
Own or rent: Own
Supermarket: Woolworths & Harris Farm
Favourite brand: Zimmerman
Meet the residents of Boomtown: Kelli
Meet the residents of Boomtown: Malakai

Malakai

Barber, Business Owner

Boomtown was the perfect place for Malakai to crack the formula for his fashionable barber / café / surfboard store. Now he’s opening up in the cities and his stores are a real hit with the hipsters. But despite this success, he’s staying put, and will manage his growing empire from the comfort of his beachside Boomtown home.

Age: 41
Occupation: Barber & Entrepreneur
Household: Married – 2 kids
Next car: VW Tourag
Next holiday: Gold Coast theme parks
Own or rent: Own
Supermarket: Mix of supermarkets and local produce stores
Favourite brand: Nike & Adidas

Cveta

Property Partner / Licensed Real Estate Agent

Thanks to Boomtown’s fast growing population, Cveta’s real estate career is going from strength to strength. As a mother of four, her grocery bill is bigger than Ben-Hur but she generates an income that keeps up with her lifestyle and allows her to buy a few of the finer things.

Age: 40
Occupation: Real Estate Agent
Household: Married – 4 kids
Next car: Mercedes GT
Next holiday: Family trip to Hawaii
Own or rent: Own
Supermarket: Woolworths
Favourite brand: Valentino
Meet the residents of Boomtown: Cveta
Meet the residents of Boomtown: Stanislav

Stanislav

Astrophysicist and ARC Super Science Fellow

There’s a huge range of careers represented in Boomtown, and like many professionals, Stanislav realised that he can do what he does from anywhere. Boomtown’s lower cost of living means he can study the galaxies without getting into a financial black hole.

Age: 28
Occupation: Astrophysicist
Household: Married – 2 kids
Next car: Subaru Forrester
Next holiday: Family trip to Barcelona
Own or rent: Own (renovating)
Supermarket: Hill Street – local produce
Favourite brand: Asics

Belinda

Part-time Graphic Designer / Full-time Mum

With Boomtown’s lower housing costs, The Buckinghams can get by comfortably without both parents working full-time, allowing Belinda to focus on what she loves – her children. Working part-time as a graphic designer, plus freelance gigs, Belinda is always well connected to work and importantly, her family.

Age: 36
Occupation: Graphic Designer
Household: Married – 2 kids
Next car: Subaru
Next holiday: The Grampians
Own or rent: Rent (building home)
Supermarket: Coles
Favourite brand: Country Road
Meet the residents of Boomtown: Belinda
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