Media Owner: Other

Way back in 2019, before COVID was a thing, San Remo was awarded Boomtown’s $1m media investment for its brilliant submission aimed at creating a new pasta occasion for regional Australians.

Converting day-trippers from Cairns into overnight visitors via a powerful and multi-channel campaign.

SDRC wanted to execute brand awareness efforts that captured the attention and trust of high value travellers.

With the road toll up 13% in 2021 compared to 2020, the TAC needed to continue the conversation in local rural communities, and promote road safety.

A powerful brand campaign that used bespoke data and “disruptively distinctive” creative to increase awareness, consideration and sales, subsequently exceeding all targets.

As the #1 bank for Agribusiness, NAB desires to connect more deeply and demonstrate their enduring commitment and expertise to this audience.

Canberrans care deeply about their city, home and environment but were wasteful and disinterested regarding home sanitation. The Free the Poo campaign was created in response to this.

With driver fatigue four times more likely to contribute to impairment than drugs or alcohol, AAMI were inspired by the humble regional road trip, and turned forgotten towns in ‘AAMI Rest Towns’.

To increase home loan customers and defend the brand’s regional heartland against the big 4 banks with their big 4 budgets.

Mercedes target Regional Australians with Out of Home, identifying affluent new regional residents.