• About

    About Boomtown

    9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

    Boomtown News

    Keep up to date with news and updates about Boomtown.

    Contact

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

  • Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional Australia.

    Where Brands Go To Grow

    10 reasons why regional Australia is the place to be in FY25.

    Boomtown City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

    Boomtown Mood Monitor 2023

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Case Studies

    How brands in key categories have grown by harnessing 9.6 million regional Aussies.

    Boomtown Summer Survey

    Boomtown heats up every Summer. Will your brand meet them there?

    Past Initiatives

    Catch up on past initiatives and competitions by Boomtown.

    Regional Movers Index Report (RAI)

    Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute. 

  • Education
  • The Boomtown Hub

    Boomtown Hub

    9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    The Boomtown Hub’s your planning tool to regional Australia.

    Find Out More
Subscribe

San Remo’s secret sauce for sales growth? Yep, regional media!

Way back in 2019, before COVID was a thing, San Remo was awarded Boomtown’s $1m media investment for its brilliant submission aimed at creating a new pasta occasion for regional Australians. Fast forward to 2021 and San Remo’s Make Friday Night Pasta Night campaign ran across regional markets during the second half of the year and the results are now in.

The San Remo campaign was a resounding success, reinforcing the power of regional media to drive sales and build brands. And we’re now thrilled to share San Remo’s recipe for success with you.

play case study video
Boomtown had a significant impact.
We were able to deliver a healthy and natural source of carbohydrates to regional Aussie families, exponentially grow our dry pasta sales and drive an impressive market share gain for the brand.
For San Remo, Boomtown really did put regional media back on the map.

James Askham-Levy, San Remo Chief Marketing Officer

Download the case study

Download the full case study, which includes a ‘nickable’ one page chart to drop into your presentations. If you’d also like the presentation with speaker notes, please contact the Boomtown team.

Download The Case Study
Download
View the San Remo Campaign here

Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!

Get In Touch

Powered By

Keep Up To Date With Boomtown

© Copyright 2024 Boomtown | All Rights Reserved | Legal Information

Follow Boomtown on LinkedIn

Listen to the San Remo Campaign Radio Ad

Boomtown News

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.6 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.