Madeleine Gregorio

The campaign aims to showcase why regional Australia is the ideal destination for brands this fiscal year. Boomtown has launched a new campaign urging national brands and agencies to incorporate regional Australia into their FY25 advertising plans, for five good reasons. The campaign, debuting today, aims to showcase why regional Australia is the ideal destination […]

Plastic money, driverless buses, Macca’s brekkie, and lockout laws. While you might not love all of these things or be as prone to a hash brown as I am, they all have a common thread: they were tested in regional Australia, specifically in NSW’s Newcastle and the Hunter region. The beta / test market approach […]

Boomtown, established by media owners five years ago, has found an increasingly strong appetite for regional advertising, according to an industry survey. The purpose of the study was to understand the awareness of regional media advertising and perceptions of regional media and Boomtown. The survey of 100 found regional advertising gave access to valuable local […]

According to the industry leaders at the 2024 Boomtown masterclass, advertising in regional Australia is an absolute must for agencies and brands. Advertising in regional Australia should be a ‘no-brainer’, according to national industry experts, who kicked off Boomtown’s 2024 masterclass series last week. Boomtown – the collaborative representing the millions of people living in […]

It’s always baffled me why investing in regional media is a topic worth talking about in 2024, let alone penning an opinion piece…yet here we are. Whilst more and more brands are beginning to include regional Australians in their marketing efforts the investment-to-opportunity gap remains woefully wide. In fact the latest Boomtown report shows regional […]

I penned a few thoughts late last year on the impact of data and privacy regulations on advertising and media. It’s an important topic and so I’m sharing a summarised version here in case you missed the original. 2024 will be no less disruptive than 2023. Efficiency and effectiveness will be the key themes, driven […]