Madeleine Gregorio

The Masterclass will be held online on Thursday, November 21 from 10 am AEDT. A trio of Australian female marketing experts is set to offer their insights on the value of regional media advertising as part of the next Boomtown Masterclass. The November Masterclass will feature an expert panel of senior women in media, including Lucy Formosa […]

Boomtown recently kicked off a new trade ad campaign challenging marketers and buyers to cut through the cliché and invest in regional markets.  Their statistics are compelling but it’s their job to sell regional, so they are always going to be.  But as someone who independently measures ROI of media day in, day out, I’d […]

Chris Minns might be trying to get NSW public sector workers to return to the office, but don’t expect millennials who’ve migrated in droves to Australia’s regional areas for their forever homes to comply, says Bernard Salt. Even as unemployment figures inch up, and the cost-of-living crisis and softer economic climate give employers more power […]

Regional media spend is holding up amid broader market grind – and a new trade campaign is landing, challenging marketer bias and opening doors for Boomtown’s publisher-TV-audio collective. Now sales teams from Southern Cross Austereo, WIN Television, Seven Network, ACM, ARN, Nine, News Corp Australia and Imparja Television need to show what they’re made of and extract best bang from marketing buck, says […]

At Boomtown’s Masterclass last week, three marketing and media experts – Optus’ Lauren Dawber, The Speed Agency’s Rob Maxwell, and Kennards Hire’s Manelle Merhi – revealed that a sizeable portion of customers for national brands are outside capital cities. ‘More exciting’, ‘more effective’ and ‘double the impact’ were just a few of the insights from […]

TV IKEA’s CMO Kirsten Hasler and former Diageo and Domino’s CMO Adam Ballesty reckon there is plenty of value in pouring ad dollars in regional Australia, but only under certain conditions. Two of the nations top marketers have encouraged the industry to consider regional Australia. IKEA ANZ’s head of marketing Kirsten Hasler said that the […]

Boomtown, the media collective representing the benefits of advertising to 9.8 million regional Australians, has today unveiled a new multi-channel campaign developed by Thinkerbell, featuring the brand positioning of Population: Unexpected. The new campaign is designed to celebrate and reinforce the exponential opportunity that advertising in regional Australia offers businesses. The campaign shines a spotlight […]

I penned a few thoughts late last year on the impact of data and privacy regulations on advertising and media. It’s an important topic and so I’m sharing a summarised version here in case you missed the original. 2024 will be no less disruptive than 2023. Efficiency and effectiveness will be the key themes, driven […]