Madeleine Gregorio

‘Efficiency Monsters’: Marketers unpack Regional Australia helped IKEA & Bundaberg Run grow at Cannes in Cairns

‘Efficiency Monsters’: Marketers unpack Regional Australia helped IKEA & Bundaberg Run grow at Cannes in Cairns

TV IKEA’s CMO Kirsten Hasler and former Diageo and Domino’s CMO Adam Ballesty reckon there is plenty of value in pouring ad dollars in regional Australia, but only under certain conditions. Two of the nations top marketers have encouraged the industry to consider regional Australia. IKEA ANZ’s head of marketing Kirsten Hasler said that the […]

Boomtown Celebrates how Unexpected Population of 9.8m Regional Aussies can deliver results for brands in new campaign via Thinkerbell.

Boomtown Celebrates how Unexpected Population of 9.8m Regional Aussies can deliver results for brands in new campaign via Thinkerbell.

Boomtown, the media collective representing the benefits of advertising to 9.8 million regional Australians, has today unveiled a new multi-channel campaign developed by Thinkerbell, featuring the brand positioning of Population: Unexpected. The new campaign is designed to celebrate and reinforce the exponential opportunity that advertising in regional Australia offers businesses. The campaign shines a spotlight […]

“2024 will be the year of local media platforms’ creating impact and awareness”

“2024 will be the year of local media platforms’ creating impact and awareness”

I penned a few thoughts late last year on the impact of data and privacy regulations on advertising and media. It’s an important topic and so I’m sharing a summarised version here in case you missed the original. 2024 will be no less disruptive than 2023. Efficiency and effectiveness will be the key themes, driven […]

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.