Madeleine Gregorio

I’m lucky to live in a place most people dream of. With just 300 metres from our front door to the beach, it’s wonderful to live and work in a place outside the stress and noise of our nearest major capital city. What comes with that is we are a haven for tourism. If you’re […]

Boomtown has officially announced its first 2025 Masterclass and the panel who will be featured in it. The announcement: Boomtown, the collective representing the 9.8 million people living in regional Australia, today announced its first Masterclass of 2025, featuring a panel of must-see industry experts, following a successful 2024 education program. Registrations are now open […]

The AdNews end of year Perspectives, looking back at 2024 and forward to next year. Brian Gallagher, Chairman, Boomtown From a media landscape perspective, I am marking 2024 an “incomplete”. After anticipating a year of media sector consolidation, ad growth across most domestic media platforms and action on consumer data protections – which could stimulate […]

“Boomtown will boom your business” was the key message shared by three of the nation’s leading female marketing experts at the final online Boomtown Masterclass for 2024, which nearly 100 people tuned into. The masterclass, which was held online on Thursday 21 November, featured insights from a panel of senior women in media, including Lucy Formosa Morgan, managing […]

These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to […]

Australia’s population growth has traditionally focused on urban centres like Sydney, Melbourne, and Brisbane. But recent shifts are rewriting the script. As the Queensland election results recently showed, regional areas now hold significant sway, with smaller towns influencing outcomes and shaping the nation’s direction. These shifts aren’t just political—they signal deeper changes in how regional […]

Regional media has never been more important. As Bernard Salt AM told a room full of Sydneysider media buyers earlier this year, not only is the smart money moving to the regions but smart people are too—in fact, Salt expects that at least a million people to move from metro areas to the regions over the […]

Travel and getting out and about is synonymous with an Aussie summer and Aussies are not giving up travel despite the inflation crisis. Boomtown remains the most popular place to travel over the Christmas/Summer period, with more than half (51%) of metro audiences travelling to regional Australia. And of those that live in regional, more than two […]

Investing regional advertising back into creating local content is crucial to ensuring a lively media landscape. Brian Gallagher, Chair of Boomtown, explores why this reciprocity is necessary, and how Boomtown is celebrating it.   It’s been five years since Boomtown, the collective marketing body representing the 9.8 million people residing in regional Australia, launched onto […]

The Masterclass will be held online on Thursday, November 21 from 10 am AEDT. A trio of Australian female marketing experts is set to offer their insights on the value of regional media advertising as part of the next Boomtown Masterclass. The November Masterclass will feature an expert panel of senior women in media, including Lucy Formosa […]

Boomtown recently kicked off a new trade ad campaign challenging marketers and buyers to cut through the cliché and invest in regional markets.  Their statistics are compelling but it’s their job to sell regional, so they are always going to be.  But as someone who independently measures ROI of media day in, day out, I’d […]

Chris Minns might be trying to get NSW public sector workers to return to the office, but don’t expect millennials who’ve migrated in droves to Australia’s regional areas for their forever homes to comply, says Bernard Salt. Even as unemployment figures inch up, and the cost-of-living crisis and softer economic climate give employers more power […]

Regional media spend is holding up amid broader market grind – and a new trade campaign is landing, challenging marketer bias and opening doors for Boomtown’s publisher-TV-audio collective. Now sales teams from Southern Cross Austereo, WIN Television, Seven Network, ACM, ARN, Nine, News Corp Australia and Imparja Television need to show what they’re made of and extract best bang from marketing buck, says […]

At Boomtown’s Masterclass last week, three marketing and media experts – Optus’ Lauren Dawber, The Speed Agency’s Rob Maxwell, and Kennards Hire’s Manelle Merhi – revealed that a sizeable portion of customers for national brands are outside capital cities. ‘More exciting’, ‘more effective’ and ‘double the impact’ were just a few of the insights from […]

TV IKEA’s CMO Kirsten Hasler and former Diageo and Domino’s CMO Adam Ballesty reckon there is plenty of value in pouring ad dollars in regional Australia, but only under certain conditions. Two of the nations top marketers have encouraged the industry to consider regional Australia. IKEA ANZ’s head of marketing Kirsten Hasler said that the […]

Boomtown, the media collective representing the benefits of advertising to 9.8 million regional Australians, has today unveiled a new multi-channel campaign developed by Thinkerbell, featuring the brand positioning of Population: Unexpected. The new campaign is designed to celebrate and reinforce the exponential opportunity that advertising in regional Australia offers businesses. The campaign shines a spotlight […]

I penned a few thoughts late last year on the impact of data and privacy regulations on advertising and media. It’s an important topic and so I’m sharing a summarised version here in case you missed the original. 2024 will be no less disruptive than 2023. Efficiency and effectiveness will be the key themes, driven […]