Media Owner: ARN

Wanting to grow unprompted awareness and relaunch their much-loved brand, Poppin Popcorn brought to life an on-air partnership with Will and Woody.

To inspire locals to cook more mushrooms at home, in restaurants and cafes, after sampling some great mushroom recipes.

To create awareness of the new Coles Colac store, including the opening date, location, features and departments of the new store. Build excitement in and around the town of Colac and to capture/engage those customers living on farms, bigger properties and in smaller towns outside of Colac that could not be reached due to limited letterbox distribution opportunities.