Coles & TRSN

To create awareness of the new Coles Colac store, including the opening date, location, features and departments of the new store. Build excitement in and around the town of Colac and to capture/engage those customers living on farms, bigger properties and in smaller towns outside of Colac that could not be reached due to limited letterbox distribution opportunities.

The Brand

Coles

 

The Media Owner

TRSN

 

The Objective

To create awareness of the new Coles Colac store, including the opening date, location, features and departments of the new store. Build excitement in and around the town of Colac and to capture/engage those customers living on farms, bigger properties and in smaller towns outside of Colac that could not be reached due to limited letterbox distribution opportunities.

 

The Execution

TRSN developed a tailored launch campaign utilising multiple touch points – on air, on site, digital and social media – to build excitement and awareness of the new store location and opening date. A 6-hour, high impact activation on launch day, combined with a two week on-air listener promotion give away of gift cards, drove listener engagement and ultimately attendance to the new store.

 

The Results

  • Opening week sales well exceeded Coles Operations Team expectations and subsequent sales were above budget estimates.
  • Following the launch the new store traded at double the turnover of the old store, with approximately 5,000 extra customers a week now shopping at Coles in Colac.

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Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.