Archives: CMO Case Studies

Belong

Belong dials up growth with regional advertising play Aaliah Eggins-Bryson Belong, Head of Product and Marketing Regional advertising has become BAU for Belong thanks to solid sales and engagement results from its first regionally focused mobile campaign. Value-based mobile and Internet service provider, Belong, always knew regional audiences would be an important market. And having […]

Tinder

How Tinder tapped pride and purpose to relate to regional Australians Kristen Hardeman Tinder Country Director Tapping into the unmet needs of regional Australian audiences gave Tinder its best-ever brand perception results. Tinder Country Director, Kristen Hardeman, doesn’t believe brands with inclusivity as a core value can afford to ignore regional Australian audiences. “I don’t […]

Guzman y Gomez

Guzman y Gomez dishes up regional Australian marketing success Lara Thom Guzman y Gomez CMO Word of mouth, authentic local storytelling and community really matter when you’re building regional engagement. Guzman y Gomez may boast of 180 stores nationally, but local community and connection remains firmly in the brand’s DNA. This makes regional advertising and […]

Reflections Holiday Parks

Reflections gleans double-digit growth with regional media focus Peter Chapman Reflections CMO A regionally focused above-the-line campaign helped Reflections chalk up 20% growth on the back of a record year. Perhaps it’s the fact he grew up in regional Australia and now lives in Newcastle that helps Peter Chapman see regional marketing as a win-win […]

Flight Centre

Regional audience exploration delivers marketing value for Flight Centre Clinton Hearne Flight Centre, Global Head of Marketing Product nuance and the value of local retail touch are key to how Flight Centre wins over regional audiences. Up to 90 per cent of Australians exhibit an appetite to travel. Which makes regional audience engagement and advertising […]

Suncorp

How Suncorp ensures regional marketing and media success Mim Hayson Suncorp Group, EGM of Brand and Marketing Sizeable uplift in brand consideration, sentiment and quotes are some of the customer and commercial dividends Suncorp has realised by being proactive about regional marketing. When Suncorp’s EGM of Brand and Marketing, Mim Haysom, thinks about regional marketing, […]

Arnott’s

Arnott’s dips deep to embrace regional media Jenni Dill Arnott’s CMO Marketing mix modelling told Arnott’s CMO, Jenni Dill, a growth opportunity existed if the FMCG could open up media spend to regional Australian audiences. Here’s how she made it happen. Pop in for a cuppa across homes from Bathurst to Bunbury, and you’re bound […]

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.6 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.6 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.