• About
    About
    Boomtown

    About Boomtown

    9.8 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

    Boomtown News

    Keep up to date with news and updates about Boomtown.

    Contact Us

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

  • Evidence
    Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional.

    Where Brands Go To Grow

    Reasons why regional Australia is the place to be.

    Mood Monitor 2024

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Back Catalogue

    Catch up on past initiatives and competitions.

    Summer Survey

    Boomtown heats up every Summer. Will your brand meet them there?

    Case Studies

    How brands in key categories have grown by harnessing 9.8 million regional Aussies.

    RAI Report

    Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute. 

    City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

  • Education
    Education
    Masterclass

    Learn The Growing Power Of Regional Media

    Learn all the skills and secrets of regional media, boost your brand and reach your potential.

    Help your brands reach 9.8 million more Australians.

    Learn More
  • The Boomtown Hub
    The
    Boomtown Hub

    The Boomtown Hub’s your planning tool to regional Australia.

    9.8 million regional Australians are all yours in a matter of minutes.

    Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    Get Started
    Play Video
Subscribe
Subscribe
  • About
    About
    Boomtown

    About Boomtown

    9.8 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

    Boomtown News

    Keep up to date with news and updates about Boomtown.

    Contact Us

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

  • Evidence
    Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional.

    Where Brands Go To Grow

    Reasons why regional Australia is the place to be.

    Mood Monitor 2024

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Back Catalogue

    Catch up on past initiatives and competitions.

    Summer Survey

    Boomtown heats up every Summer. Will your brand meet them there?

    Case Studies

    How brands in key categories have grown by harnessing 9.8 million regional Aussies.

    RAI Report

    Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute. 

    City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

  • Education
    Education
    Masterclass

    Learn The Growing Power Of Regional Media

    Learn all the skills and secrets of regional media, boost your brand and reach your potential.

    Help your brands reach 9.8 million more Australians.

    Learn More
  • The Boomtown Hub
    The
    Boomtown Hub

    The Boomtown Hub’s your planning tool to regional Australia.

    9.8 million regional Australians are all yours in a matter of minutes.

    Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    Get Started
    Play Video
Subscribe
Subscribe

Day: 15 January 2024

Boomtown Swipes Right On Ground-Breaking Tinder Campaign

| Posted on |

Boomtown Swipes Right On Ground-Breaking Tinder Campaign

The Big Rainbow Project, which was delivered during the recent Pride Season, including the World Pride festival, gave Tinder its best-ever brand-perception results in Australia and helped the business connect with regional LGBTQIA+ audiences. Tinder used unique insights about regional Australians’ desire for connection to create an innovative, dynamic campaign that encouraged the Gen Z […]

Boomtown’s 9.8 million regional Aussies are one of the largest and fastest growing markets to turbocharge brand growth. It’s no wonder 93% of regional media planners and buyers agree that Boomtown delivers great ROI.

Ready to start planning?

Get started now with our one-stop shop for regional media planning, the Boomtown Hub.

Boomtown Hub

Need more information?

For more on how regional media can help your brand grow, contact info@boomtown.media

Get In Touch

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Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.