About

About Boomtown

9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

Meet the Residents

Some of our locals share what life’s like in regional Australia! You may be surprised.

Boomtown News

Keep up to date with news and updates about Boomtown.

Contact

Boomtown’s here to help your grow your brand and business. Don’t be shy!

Download Your Boomtown Guide

A comprehensive guide and one-stop-shop to regional media, markets and audiences.
Evidence

Uncapped & Untapped

Australia’s top CMOs talk advertising in regional Australia.

Where Brands Go To Grow

10 reasons why regional Australia is the place to be in FY25.

Boomtown City Spotlights

Take an in-depth look at some of Australia’s top regional cities.

Boomtown Mood Monitor 2023

Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

Case Studies

How brands in key categories have grown by harnessing 9.6 million regional Aussies.

Boomtown Summer Survey

Boomtown heats up every Summer. Will your brand meet them there?

Past Initiatives

Catch up on past initiatives and competitions by Boomtown.

Regional Movers Index Report (RAI)

Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.
Education
The Boomtown Hub

Boomtown Hub

9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

The Boomtown Hub’s your planning tool to regional Australia.

Find Out More

Day: 15 January 2024

Boomtown Swipes Right On Ground-Breaking Tinder Campaign

sdadmin | Posted on 15 January 2024 |

The Big Rainbow Project, which was delivered during the recent Pride Season, including the World Pride festival, gave Tinder its best-ever brand-perception results in Australia and helped the business connect with regional LGBTQIA+ audiences. Tinder used unique insights about regional Australians’ desire for connection to create an innovative, dynamic campaign that encouraged the Gen Z […]