News
5 June 2024
//
B&T
‘Efficiency Monsters’: Marketers unpack Regional Australia helped IKEA & Bundaberg Run grow...
TV IKEA’s CMO Kirsten Hasler and former Diageo and Domino’s CMO Adam Ballesty reckon there is plenty of value in…
20 May 2024
//
Campaign Brief
Boomtown Celebrates how Unexpected Population of 9.8m Regional Aussies can deliver results...
Boomtown, the media collective representing the benefits of advertising to 9.8 million regional Australians, has today unveiled a new multi-channel…
11 May 2024
//
Media Week
The five reasons to add Boomtown to FY25 advertising plans
The campaign aims to showcase why regional Australia is the ideal destination for brands this fiscal year. Boomtown has launched…
11 May 2024
//
Jack Mason
Regional Australia is the country’s testing lab: Grow from the outside in
Plastic money, driverless buses, Macca’s brekkie, and lockout laws. While you might not love all of these things or be…
11 May 2024
//
AdNews
Boomtown survey finds a strong appetite for regional advertising
Boomtown, established by media owners five years ago, has found an increasingly strong appetite for regional advertising, according to an…
11 May 2024
//
Mumbrella
2024 Boomtown masterclass deems regional advertising a ‘no-brainer’
According to the industry leaders at the 2024 Boomtown masterclass, advertising in regional Australia is an absolute must for agencies…
26 February 2024
//
Chris Colter
BIG BRANDS, LITTLE CITIES. The media multiplier brands are missing out on
It’s always baffled me why investing in regional media is a topic worth talking about in 2024, let alone penning…
30 January 2024
//
Brian Gallagher
"2024 will be the year of local media platforms’ creating impact and...
I penned a few thoughts late last year on the impact of data and privacy regulations on advertising and media….
15 January 2024
//
B&T
Boomtown Swipes Right On Ground-Breaking Tinder Campaign
The Big Rainbow Project, which was delivered during the recent Pride Season, including the World Pride festival, gave Tinder its…
18 December 2023
//
Mediaweek
Mediaweek’s A-to-Z of 2023: U is for underserved audiences – regional markets
Boomtown is one of the largest and fastest-growing markets nationally and comprises nearly 40% of the overall population. Goodbye metro…
15 December 2023
//
News.com.au
Why hordes of people are fleeing Sydney and not looking back
Despite its famous beaches, great climate and world-class restaurants, huge numbers of people are quitting Sydney for one big reason….
6 December 2023
//
B&T
Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of…
30 November 2023
//
AdNews
Perspective - The year the abilities of media experts and ad technologists...
2023 was a year of kinetic disruption. In the ad markets, the year defied all efforts to budget and forecast…
23 November 2023
//
B&T
Boomtown’s Brian Gallagher On Advertising To Regional Australia: “Why Don’t I Deserve...
In a world where advertising is decided by data, impressions and attention, it would make sense to start here when…
Read More
21 November 2023
//
AdNews
AdNews Agency Of The Year Awards 2023: Finalists Revealed
The AdNews Agency Of The Year Award 2023 finalists have been revealed. The awards, with Samsung Ads as presenting partner,…
8 November 2023
//
Mi3
Belong's Boomtown blitz: Regional advertising drives brand growth
Mobile and internet service provider, Belong, says it has experienced a significant boost from its inaugural Boomtown campaign, leading to…
23 October 2023
//
B&T
B&T Awards The Work: Broaden Your Horizons With These Regional Campaign Finalists
Forever has the flow of people been from the town to the city, from the country to the metro. Enter…
17 October 2023
//
Mi3
Boomtown appoints new marketing lead; latest research shows regional audiences remaining upbeat...
A new marketing leader has been recruited by regional media collective, Boomtown, following the departure of current marketing lead, Prue…
