News
13 November 2024
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AdNews
Regional Australians – Not just spectators in the game of brands
Australia’s population growth has traditionally focused on urban centres like Sydney, Melbourne, and Brisbane. But recent shifts are rewriting the…
17 October 2024
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B&T
B&T Awards 2024 The Work: Best Regional Media Campaign
Regional media has never been more important. As Bernard Salt AM told a room full of Sydneysider media buyers earlier…
3 October 2024
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AdNews
Aussies Choose A Boomtown Summer
Travel and getting out and about is synonymous with an Aussie summer and Aussies are not giving up travel despite…
30 September 2024
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Mumbrella
How Australian communities benefit from a healthy and vibrant domestic media landscape...
Investing regional advertising back into creating local content is crucial to ensuring a lively media landscape. Brian Gallagher, Chair of…
11 September 2024
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Media Week
Lucy Formosa Morgan, Nicole Smart and Cath Brands lead Boomtown’s next Masterclass
The Masterclass will be held online on Thursday, November 21 from 10 am AEDT. A trio of Australian female marketing…
5 September 2024
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AdNews
Is regional advertising really what it’s cracked up to be?
Boomtown recently kicked off a new trade ad campaign challenging marketers and buyers to cut through the cliché and invest…
20 August 2024
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Mi3
Bernard Salt: Don’t expect Australia’s high earning millennials to return to the...
Chris Minns might be trying to get NSW public sector workers to return to the office, but don’t expect millennials…
23 July 2024
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Mi3
‘Agencies get it, marketers were the missing link’: How cliché and heuristics...
Regional media spend is holding up amid broader market grind – and a new trade campaign is landing, challenging marketer…
8 July 2024
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Mumbrella
Boomtown Masterclass spotlights ‘significant opportunities’ regional advertising offers brands
At Boomtown’s Masterclass last week, three marketing and media experts – Optus’ Lauren Dawber, The Speed Agency’s Rob Maxwell, and…
