- AboutBoomtown
About Boomtown
9.8 million people live in regional Australia. Find out how to harness our valuable audiences.
Meet the Residents
Some of our locals share what life’s like in regional Australia! You may be surprised.
Boomtown News
Keep up to date with news and updates about Boomtown.
Contact Us
Boomtown’s here to help your grow your brand and business. Don’t be shy!
Download Your Boomtown Guide
A comprehensive guide and one-stop-shop to regional media, markets and audiences.
- Evidence
Uncapped & Untapped
Australia’s top CMOs talk advertising in regional.
Where Brands Go To Grow
Reasons why regional Australia is the place to be.
Mood Monitor 2023
Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.
Back Catalogue
Catch up on past initiatives and competitions.
Summer Survey
Boomtown heats up every Summer. Will your brand meet them there?
Case Studies
How brands in key categories have grown by harnessing 9.8 million regional Aussies.
RAI Report
Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.
City Spotlights
Take an in-depth look at some of Australia’s top regional cities.
- EducationMasterclass
Learn The Growing Power Of Regional Media
Learn all the skills and secrets of regional media, boost your brand and reach your potential.
Help your brands reach 9.8 million more Australians.
- TheBoomtown Hub
The Boomtown Hub’s your planning tool to regional Australia.
9.8 million regional Australians are all yours in a matter of minutes.
Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.
- AboutBoomtown
About Boomtown
9.8 million people live in regional Australia. Find out how to harness our valuable audiences.
Meet the Residents
Some of our locals share what life’s like in regional Australia! You may be surprised.
Boomtown News
Keep up to date with news and updates about Boomtown.
Contact Us
Boomtown’s here to help your grow your brand and business. Don’t be shy!
Download Your Boomtown Guide
A comprehensive guide and one-stop-shop to regional media, markets and audiences.
- Evidence
Uncapped & Untapped
Australia’s top CMOs talk advertising in regional.
Where Brands Go To Grow
Reasons why regional Australia is the place to be.
Mood Monitor 2023
Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.
Back Catalogue
Catch up on past initiatives and competitions.
Summer Survey
Boomtown heats up every Summer. Will your brand meet them there?
Case Studies
How brands in key categories have grown by harnessing 9.8 million regional Aussies.
RAI Report
Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.
City Spotlights
Take an in-depth look at some of Australia’s top regional cities.
- EducationMasterclass
Learn The Growing Power Of Regional Media
Learn all the skills and secrets of regional media, boost your brand and reach your potential.
Help your brands reach 9.8 million more Australians.
- TheBoomtown Hub
The Boomtown Hub’s your planning tool to regional Australia.
9.8 million regional Australians are all yours in a matter of minutes.
Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.
Boomtown represents the 9.8m people living in regional Australia
That’s not just 36% of our country’s total population, it’s one of the largest and fastest growing markets for your brand to tap into.
17% of national media budgets are spent regionally. That means, when you advertise in Boomtown, your brand reaches our highly engaged audiences in much less cluttered and competitive environments.
Never before has Regional Australia been wealthier, diverse and more valuable for brands and business. It’s easier than ever to reach over a third of Aussies by advertising across Boomtown’s media channels and platforms.
Welcome to Boomtown.
We look forward to seeing you here.
19 Million Eyeballs
Yep, more than 19 million of them right across regional Australia, and they’re eyeing off your brand. Because Boomtown is a less cluttered advertising environment than metro markets, brands shine more brightly and impact more powerfully.
More than a third of Aussies live in Boomtown (that’s nearly the population of two New Zealands!) so for greater cut-through, higher active attention and better returns, bring your brand to Boomtown’s big, bright, beautiful eyes and ears. Because they’re all yours.
Big Jobs Beyond The Big Smoke
With 14 of Australia’s 19 cities located in Boomtown, it’s hardly surprising that almost two-thirds of regional Aussies have white collar jobs. Boomtown is also an incubator for innovation and entrepreneurs, and big business is increasingly making regional cities their new HQs. Boomtown is brimming with big employment opportunities and regional job vacancies are regularly over 80,000.
Take it from us … that’s big!
Moving Out (Back)
For some time now, regional Australia has enjoyed strong net migration from capital cities, but in the past five years particularly, Boomtown has become a bona fide Millennials magnet. The average Millennial’s now 35 years of age and they’re growing up and out – young professionals and families flocking to Boomtown in record numbers to live their best lives. With home ownership within reach and WFA (work-from-anywhere) a daily treat, settling down in Boomtown never means settling for less.
THE URGE TO SPLURGE
More than a third of Boomtown’s household incomes are $100k+. Combine that with a lower cost of living and more affordable housing, and you have regional residents with more cash to splash than their metro counterparts. And they’re not afraid to spend it. Whether it’s fashion, furniture or flatscreens, regional Aussies’ love affair with shopping shows no signs of dropping, or stopping, any time soon.
Fully LOADED CARTS AND TROLLEYS
In Boomtown, the tills are alive with the sound of happy cash registers, because grocery baskets in regional Australia are 6.5% bigger than metro markets.
Australia’s online shopping industry is worth over $47 billion and regional is now outpacing metro, with three of the top five online shopping postcodes located in Boomtown. That’s great news for ecommerce and retail brands without a shopfront that want to reach large, engaged audiences when they’re ready to buy.
When it comes to Boomtown’s spending habits, everything just clicks.
There’s Better Odds Out There
Every year, record migration, record jobs on offer, record disposable incomes and more Millennials than ever relocating to regional Australia.
The outback just keeps outperforming, but don’t just take our word for it. 93% of people who buy regional media agree that Boomtown delivers on ROI and 88% are considering regional media as part of their next campaign.
Uncluttered advertising environments, lower CPMs, better cut-through, stronger SOV and outstanding ROI? You’re guaranteed to be backing a winner for your brand when you advertise in regional Australia.
Boomtown’s 9.8 million regional Aussies are one of the largest and fastest growing markets to turbocharge brand growth. It’s no wonder 93% of regional media planners and buyers agree that Boomtown delivers great ROI.
Ready to start planning?
Get started now with our one-stop shop for regional media planning, the Boomtown Hub.
Need more information?
For more on how regional media can help your brand grow, contact info@boomtown.media
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