10 reasons why regional Australia is the place to be.
- AboutBoomtown
About Boomtown
9.8 million people live in regional Australia. Find out how to harness our valuable audiences.
Meet the Residents
Some of our locals share what life’s like in regional Australia! You may be surprised.
Boomtown News
Keep up to date with news and updates about Boomtown.
Contact Us
Boomtown’s here to help your grow your brand and business. Don’t be shy!
Download Your Boomtown Guide
A comprehensive guide and one-stop-shop to regional media, markets and audiences.
- Evidence
Uncapped & Untapped
Australia’s top CMOs talk advertising in regional.
Where Brands Go To Grow
Reasons why regional Australia is the place to be.
Mood Monitor 2024
Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.
Back Catalogue
Catch up on past initiatives and competitions.
Summer Survey
Boomtown heats up every Summer. Will your brand meet them there?
Case Studies
How brands in key categories have grown by harnessing 9.8 million regional Aussies.
RAI Report
Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.
City Spotlights
Take an in-depth look at some of Australia’s top regional cities.
- EducationMasterclass
Learn The Growing Power Of Regional Media
Learn all the skills and secrets of regional media, boost your brand and reach your potential.
Help your brands reach 9.8 million more Australians.
- TheBoomtown Hub
The Boomtown Hub’s your planning tool to regional Australia.
9.8 million regional Australians are all yours in a matter of minutes.
Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.
- AboutBoomtown
About Boomtown
9.8 million people live in regional Australia. Find out how to harness our valuable audiences.
Meet the Residents
Some of our locals share what life’s like in regional Australia! You may be surprised.
Boomtown News
Keep up to date with news and updates about Boomtown.
Contact Us
Boomtown’s here to help your grow your brand and business. Don’t be shy!
Download Your Boomtown Guide
A comprehensive guide and one-stop-shop to regional media, markets and audiences.
- Evidence
Uncapped & Untapped
Australia’s top CMOs talk advertising in regional.
Where Brands Go To Grow
Reasons why regional Australia is the place to be.
Mood Monitor 2024
Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.
Back Catalogue
Catch up on past initiatives and competitions.
Summer Survey
Boomtown heats up every Summer. Will your brand meet them there?
Case Studies
How brands in key categories have grown by harnessing 9.8 million regional Aussies.
RAI Report
Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.
City Spotlights
Take an in-depth look at some of Australia’s top regional cities.
- EducationMasterclass
Learn The Growing Power Of Regional Media
Learn all the skills and secrets of regional media, boost your brand and reach your potential.
Help your brands reach 9.8 million more Australians.
- TheBoomtown Hub
The Boomtown Hub’s your planning tool to regional Australia.
9.8 million regional Australians are all yours in a matter of minutes.
Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.
Welcome to Population: Unexpected.
9.8m
Aussies live in Boomtown
That’s nearly the population of two New Zealands. And they’re right on your doorstep. 14 of Australia’s 19 cities are in Boomtown and most regional Aussies live in them and other urban hubs.
Boomtown brings home the bacon.
More than a third of regional household incomes are $100k+. With a lower cost of living, more affordable housing and increasing disposable incomes, that means Boomtown has more cash to splash.
The tills are alive...
…with the sound of happy cash registers. That’s because grocery baskets in Boomtown are 6.8% higher than metro.
Boomtown’s in full bloom.
Regional keeps on growing. Every year, record migration, record jobs on offer, record disposable incomes and more Millennials than ever moving to Boomtown.
Aussie. Aussie. Aussie. ROI. ROI. ROI.
Lower CPMs, uncluttered markets and better cut-through? No wonder 93% of regional media buyers agree that Boomtown delivers great ROI.
Millennials: Growing Up and Out
The average Millennial’s now 35 years of age and while they may be settling down, they’re not settling for less. That’s why they’re flocking to Boomtown to live their best lives, wearing earpods rather than Akubras, homing in on home ownership and WFA (work-from-anywhere).
Big Jobs Beyond the Big Smoke
Boomtown’s famous for The Big Banana, Big Guitar and Big Pineapple, but it might be time to erect a Big Laptop statue too. Because almost two-thirds of jobs are white collar and professional roles, which have attracted digital nomads in their droves. In just five years, Boomtown’s job vacancies have also doubled and they’re now hovering at around 100,000 in the last 12 months and take it from us… that’s big.
Spending’s Trending
Whether it’s fashion, furniture or flatscreens, Boomtown’s love affair with shopping shows no signs of waning, and that’s because regional Aussies are wealthier than ever. Australia’s online shopping industry, is now worth over $63 billion, with regional outpacing metro growth. Who knew that of the top five postcodes nationwide, three are in regional Australia?!
Regional’s the New Normal
Every day, Boomtown puts out the welcome mat for the record number of metro dwellers who’ve been lured to regional living since 2019. In the December quarter alone, 24.9% more people relocated from cities to regional Australia than the other way around. So we’re chilling the sparkling and warming up our award-winning party pies in anticipation of the next wave.
The Outback Outperforms
Still need convincing? Then we’ll leave it to media planners and buyers to have the last word about Boomtown’s ROI. “Proved to be effective more times than I can count.” “A crucial and influential audience.” “Regional advertising’s a no-brainer”. No wonder 88% of them have said they’ll be considering using regional media in their next advertising. Because they already know that Boomtown is where brands go to grow in FY25.
Ready to start planning?
Get started now with our one-stop-shop for regional media planning, the Boomtown Hub.
Need more information?
For more on how regional media can help your brand grow, contact info@boomtown.media
Sources
[1] Regional Australia Institute (RAI) reporting the Australian Bureau of Statistics (ABS) estimated resident population of regional Australia, as at June 2023. [2] Household Income 2021. Australia Community Profile Profile iD. [3] Nielsen CMV Survey 5, 2024 | National Survey | People 14+. [4] Regional Australia Institute. Regional Movers Index: June 2024 Report. [5] SCA iQ Boomtown Trade Tracker February 2024 Q. Would you consider using regional media in your next advertising campaign? N=100. [6] Regional Australia Institute, Regional Movers Index June 2022 Quarterly Report, based on 2021 Census of Population [7] Regional Australia Institute. Regional Jobs Update Average 2023/2024. [8] Australia Post “2024 Inside Australian Online Shopping eCommerce Industry Report”. [9] Regional Australia Institute, Regional Movers Index December 2023 Quarterly Report. [10] SCA iQ Boomtown Trade Tracker February 2024 Q. Would you consider using regional media in your next advertising campaign? N=100
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