We rummaged through the holiday habits of 1,000+ regional Aussies to see how they escape.

We rummaged through the holiday habits of 1,000+ regional Aussies to see how they escape.

Boomtown represents 10 million Aussies living regionally. Boomtown residents love a roadtrip, spend more and stay away longer.

Welcome to Boomtown.
Where travel brands go to grow in 2026.

Why regional Australia is the place to be for travel brands in 2026

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Simply fill out your details below to receive your copy of the Boomtown Travel Report for 2026.

Plus go into the draw to win a weekend away in Boomtown.

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Regional Australia is in full bloom; bigger audiences, wealthier, more diverse and more valuable than ever for brands.

Boomtown’s also home to lower CPMs, uncluttered markets, better cut-through and big returns on investment.

And that’s just for starters, as you’ll see.

Ready to start planning?

Get started now with our one-stop shop for regional media planning, the Boomtown Hub.

Need more information?

For more on how regional media can help your brand grow, contact info@boomtown.media

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.