The new economic reality of regional Australia

Real Customer Behaviour. Smarter Business Decisions. Powered by de-identified, transaction data from millions of Australians.

Boomtown means Business

Regional Australians are emerging as a dominant economic force.
The scale, strength and momentum of regional spending now make it impossible for brands and marketers to ignore.

Far from being niche, regional Australia represents a third of the national economy, powered by 37% of the population and more than $250 billion in annual consumer spending.

This is an audience that spends, and spends with intent.

A third of the economy can't be an afterthought

37%

of the population

$250bn

annually

The New Reality of Regional Australia

Scale

37% of the population and $250b in spend

Higher Value

Stronger per-capita spend across everyday categories

Growth Momentum

Fast growth in key sectors

Lifestyle

Lifestyle leads the way for regional Aussies, from home to recreation

Digitally Enabled

Digital natives – adapting to purchase online

Think Regional Aussies spend less?

Myth

“The big money lives in the big cities.”

Reality

The big value lives in regional Australia — where households consistently invest more per person across everyday categories.

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Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Boomtown Buzz

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.