San Remo’s secret sauce for sales growth? Yep, regional media!

Way back in 2019, before COVID was a thing, San Remo was awarded Boomtown’s $1m media investment for its brilliant submission aimed at creating a new pasta occasion for regional Australians. Fast forward to 2021 and San Remo’s Make Friday Night Pasta Night campaign ran across regional markets during the second half of the year and the results are now in.

The San Remo campaign was a resounding success, reinforcing the power of regional media to drive sales and build brands. And we’re now thrilled to share San Remo’s recipe for success with you.

Boomtown had a significant impact.
We were able to deliver a healthy and natural source of carbohydrates to regional Aussie families, exponentially grow our dry pasta sales and drive an impressive market share gain for the brand.
For San Remo, Boomtown really did put regional media back on the map.

James Askham-Levy, San Remo Chief Marketing Officer

Download the case study

Download the full case study, which includes a ‘nickable’ one page chart to drop into your presentations. If you’d also like the presentation with speaker notes, please contact the Boomtown team.

View the San Remo Campaign here

Listen to the San Remo Campaign Radio Ad

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.1 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.