Million Dollar Competition

2019 Competition

Win $1 Million of Boomtown Advertising

The competition closed 9th September 2019. Participants were asked to submit a media strategy that speaks to 8.8 million regional Australians, utilising $1 million of advertising across regional TV, radio, press and digital.

2019 Winner

San Remo by Wavemaker Adelaide

The six top-scoring submissions were brands San Remo, SKYN, NRMA, Pilot, The a2 Milk Company and PepsiCo. They pitched to a judging panel of Boomtown and industry experts including Adjunct Professor Mark Ritson and Nigel Marsh.

The winner, San Remo by Wavemaker Adelaide, has received $1 million dollars to implement the proposed campaign. The results will be shared upon release as part of a case study.

Please note, due to COVID-19 this campaign has been pushed out to 2021. Results of the campaign will be shared via a case study later next year.

Watch the 2019 Boomtown Competition

Download the 2019 competition kit

Contact Boomtown

Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today to help you book your next campaign.

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