Boomtown residents love to travel!
62% of Boomtown residents aged 25-54 years are planning to take a holiday within Australia in the next year vs. 57% metro.
- Annually the Boomtown audience spends...
- $15.1 billion on travelling and holidays
- Over $4.2 billion on overseas package tours
- 66% of Boomtown residents are planning to travel in the next 6 months
- 2 in 3 (5.6 million) agree they like to travel to new places
- 43% (3.5 million) intend to travel within Australia across the next 6 months
- 40% (3.2 million) agree they enjoy travelling but prefer to stay in Australia to travel to new places
- 75% of all Australians are planning to travel to regional Australia in the near future, enjoying all that Regional Australia has to offer
- They are also 18% more likely to go on a road-trip for their next holiday within Australia
Source: GeoCMV, S05 2019, Boomtown Population vs. National Population
