• About

    About Boomtown

    9.1 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia? You may be surprised.

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

    Media

    Stay across the latest announcements from the Boomtown collective.

    Contact

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

  • Evidence

    Boomtown + San Remo Case Study

    Discover how regional media was San Remo’s secret sauce for sales growth. Check out our 24 page case study, 45 second video case study along with all the campaign assets.

    Boomtown Mood Monitor 2021

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Case Studies

    How brands in key categories have grown by harnessing 9.1 million regional Aussies.

    Regional Movers Index Report (RAI)

    Regional population growth hotspots can now be identified faster than ever.

    Boomtown Research and Insights

    Boomtown means business! Here are nine important reasons why.

    Boomtown’s Record 2021 Summer

    2021 broke records for metro and regional holidaymakers. Find out more.

    From Zoom to Boom

    Work-from-anywhere has created a ‘spiral of success’ for Boomtown communities.

    From Lockdown to Boomtown

    Metro migration, record domestic travel and more regional Aussies staying put.

  • Education
  • The Boomtown Hub

    Boomtown Hub

    9.1 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    The Boomtown Hub’s your online resource to regional Australia.

    Find Out More
  • Initiatives

    Boomtown at Forgotten Upfronts event

    500+ joined this major 2021 industry event, where we showcased our 9.1m unforgettable Aussies.

    $1m Media Competition

    San Remo and Wavemaker’s winning entry will be showcased as a multi-channel case study soon.

    Regional Media Campaign of the Year Award

    Boomtown sponsors this all-important B&T Awards category annually. Find out more.

    Imparja Make a Difference program

    Make your investment in indigenous media mean something!

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Retail

Retail

  • 7 of the 12 biggest online shopping postcodes in Australia are in Boomtown - 1
  • The Boomtown audience spends big in retail! Annually they spend...
  • $7.8 billion on clothing and footwear - 2
  • $9.1 billion on household furnishings and equipment - 2
  • $2.5 billion on hardware supplies - 2
  • Boomtown residents intend to purchase across key categories over the next 12 months...
  • Footwear fashion stores: 47%, (3.7 million) - 2
  • Homemaker including garden, paint, outdoor furniture: 2 in 5 (3.2 million) - 2
  • Liquor/Bottle Shop: 42% (3.3 million) - 2
  • Chemist: 67% (3.4 million) - 2

Sources:

1 - Australia Post – Inside Australian Online Shopping, 2019

2 - GeoCMV, S05 2019, Boomtown Population vs. National Population. Total spend per annum, base: all Australian households

Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!

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Boomtown News

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.1 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.