Map 1. Percentage of Boomtown residents that have private health insurance
Annually the Boomtown audience spends $7 billion on hospital, medical and dental insurance and $8 billion on accident and health insurance!
- Regional Australians show slightly higher brand loyalty towards insurance companies than their metro counterparts.
- This highlights the opportunity in regional Australia for insurance companies to hold smooth, long-term and loyal relationships/contracts with their policy holders.
- Agree/Strongly Agree - [Prefer to have all my insurance with one company] - Regional = 49% | Metro = 47%
- Whilst being insured for a ‘rainy day’ is viewed favourably, only a proportion have insurance for themselves and their assets.
- 68% of Boomtown residents agree they like to be well insured
- 39% have private health insurance,
- 7% have funeral insurance
- 4% have caravan insurance.
Source:
GeoCMV, S05 2019, Boomtown Population vs. National Population. Total spend per annum, base: all Australian households
Nielsen CMV 2021 Survey 10, People Aged 14+
