- Regional residents have a high intent to change their smoking habits, with significantly higher interest in products to help them quit smoking, compared to the general Australian population.
- Regional residents are 30% more likely to use anti-smoking products than the general Australian population (14+)
- Regional residents are 51% more likely to purchase anti-smoking products on a weekly (or more often basis) than the general Australian population (14+)
- Regional residents are 35% more likely to purchase anti-smoking products on a monthly basis than general Australian population (14+)
- Regional residents are 6% more likely than the general population to use weight loss remedies. Potentially indicating that regional residents are conscious of their health and trying to lose weight.
- Regional residents show signs that health-related products such as hearing ads, denture cleaner and pain relievers are in high demand compared to the demand of the general population:
- Regional Australians are 30% more likely to use hearing aids than the general Australian population
- Regional Australians are 22% more likely to use denture cleaner than the general Australian population
- Regional Australians are 8% more likely to use pain relieving creams and rubs than the general Australian population
- Regional Australians are 7% more likely to use an analgesic or pain reliver than the general Australian population
Source: Nielsen CMV 2021 Survey 10, People Aged 14+
