- Annually the Boomtown audience spends, on average, over $400 more per year on groceries vs. their metro counterparts - 1
- Annually the Boomtown audience spends $35.9 billion on groceries - 2
- Annually the Boomtown audience spends $1.4 billion on pet food - 1
Chart 1. Boomtown residents who purchase pet food - 2
Furry friends occupy Boomtown households! 2 in 5 Boomtown households purchase pet food, 19% more likely than the typical Australian household. – 2
Sources:
1 - Nielsen CMV National Survey 1, 2020
2 - GeoCMV, S05 2019, Boomtown Population vs. National Population. Total spend per annum, base: all Australian households
