- When it comes to what we eat, regional Australians embrace Aussie food that’s locally made.
- 2 in 5 (40%) of regional residents feeling that buying Australian made, or shopping locally is very important
- Regional residents are 8% more likely than the general Australian population to feel this way towards the food they buy, reinforcing the opportunity to promote Australian brands in Australia’s regional towns.
- There’s no doubt that regional residents are meat lovers. They’re 11% less likely to have a mainly vegetarian diet compared to the general population.
Boomtown residents who purchase pet food
Furry friends occupy Boomtown households! 2 in 5 Boomtown households purchase pet food, 19% more likely than the typical Australian household.
- Boomtown residents spends on average, over $400 more per year on groceries vs. their metro counterparts
- Annually the Boomtown audience spends $1.4 billion on pet food
- Annually the Boomtown audience spends $35.9 billion on groceries
Supermarket Attributes
- 3 in 5 (61%) regional residents agree/strongly agree with the statement “I always buy fruit/veggies/meat at the supermarket”.
- Regional residents are 7% more likely than the general Australian population to align with this statement, with only 56% of metro residents agreeing, or strongly agreeing with this statement.
- 67% Regional residents show positive sentiment towards Australian made products with 67% of residents agreeing, or strongly agreeing with the statement “I try to buy products that are Australian made”.
Sources:
Nielsen CMV National Survey 1, 2020
GeoCMV, S05 2019, Boomtown Population vs. National Population. Total spend per annum, base: all Australian households
Nielsen CMV 2021 Survey 10, People Aged 14+
