Chart 1. Boomtown residents who intend to purchase from an auto specialist or tyre outlet in the next 12 months
Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months.
- Regional residents love their cars, and have higher intentions than the metro population to purchase wagons, 4WDs (medium & large), and utes.
- On average, regional residents are spending more on a new car than their Metro counterparts.
- Regional residents are spending on average, $1,299 more on a new car than Metro residents (regional residents spend 3% more).
Chart 2. Boomtown residents who are considering buying a ute in the future
Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months.
- Regional residents are:
- 7% more likely to consider purchasing a wagon than the general Australian population.
- 9% more likely to consider purchasing a medium 4WD than the general Australian population.
- 18% more likely to consider purchasing a large 4WD than the general Australian population.
- 23% more likely to consider purchasing a van than the general Australian population.
- 42% more likely to consider purchasing a ute than the general Australian population.
Chart 3. Percentage of Boomtown residents who currently own or intend to buy a 4WD in the future
Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months.
- Despite their fondness for larger vehicles, regional residents also like smaller cars, with 39% considering purchasing a light, small & medium passenger car.
- The difference between metro and regional narrows when it comes to prestige cars - and they hold almost identical views to metro residents when considering new vs used vehicles.
- Next car (Used car): Metro 41% | Regional 40%
- Next car (New car): Metro 30% | Regional 30%
- Boomtown residents are active researchers in the lead-up to buying a car, with 67% agreeing they spend a lot of time researching before buying.
- Safety is paramount with 69% of Boomtown residents agreeing protection for them and their family is most important when buying a car
Sources:
Nielsen Clear Decisions. National Survey 2 2022. Metro Australia. Rest Australia. Average – Next Car (New) - $ Spend.
Nielsen CMV 2021 Survey 10, People Aged 14+
