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Chart 1. Boomtown residents who intend to purchase from an auto specialist or tyre outlet in the next 12 months

Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months.

Chart 2. Boomtown residents who are considering buying a ute in the future

Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months.

Chart 3. Percentage of Boomtown residents who currently own or intend to buy a 4WD in the future

Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months.

Sources:

Nielsen Clear Decisions. National Survey 2 2022. Metro Australia. Rest Australia. Average – Next Car (New) - $ Spend.

Nielsen CMV 2021 Survey 10, People Aged 14+

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Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.