Archives: Insights

Annually the Boomtown audience spends… $15.1 billion on travelling and holidays Over $4.2 billion on overseas package tours Boomtown residents love to travel! 62% of Boomtown residents aged 25-54 years are planning to take a holiday within Australia in the next year vs. 57% metro. 66% of Boomtown residents are planning to travel in the […]

Category Spend & Behaviour Annually the Boomtown audience spends $10.4 billion on telecommunications 52% of Boomtown residents (4.2 million) agree they like to shop around to get the best deal on their mobile phones 1 in 3 Boomtown residents (2.7 million) agree they are considering replacing their home phone with their mobile phone Mobile Phone […]

7 of the 12 biggest online shopping postcodes in Australia are in Boomtown – 1 The Boomtown audience spends big in retail! Annually they spend… $7.8 billion on clothing and footwear – 2 $9.1 billion on household furnishings and equipment – 2 $2.5 billion on hardware supplies – 2 Boomtown residents intend to purchase across […]

The average household income of Boomtown residents aged 25–54 is $105K. Combined with a lower cost of living, that gives Boomtown residents more cash to splash – 1 Boomtown residents are on the home-stretch when it comes to their mortgage repayments! They are 17% more likely than the average Australian to have less than $150,000 […]

1.8 million Boomtown residents eat take-away weekly or more often! Just under half a million Boomtown residents eat home delivery weekly or more often! Map 1. Total $AUD spend on fast food and takeaway by area for the Boomtown audience Annually the Boomtown audience spends $7 billion on fast food and takeaway! Source: GeoCMV, S05 […]

Whilst being insured for a ‘rainy day’ is viewed favourably, only a proportion have insurance for themselves and their assets. 68% of Boomtown residents agree they like to be well insured, although only 39% have private health insurance, 7% have funeral insurance and 4% have caravan insurance. Map 1. Percentage of Boomtown residents that have […]

Annually the Boomtown audience spends, on average, over $400 more per year on groceries vs. their metro counterparts – 1 Annually the Boomtown audience spends $35.9 billion on groceries – 2 Annually the Boomtown audience spends $1.4 billion on pet food – 1 Chart 1. Boomtown residents who purchase pet food – 2 Furry friends […]

Financial Wellbeing Map 1. Number of Boomtown residents that don’t have a credit card 1 in 3 Boomtown residents don’t own a credit card. Attitudes Towards Banks Map 2. Percentage of Boomtown residents who agree they sense a big move away from major banks Boomtown residents anticipate a move away from large well-known institutions towards […]

3.6 million Boomtown residents consume soft drinks Annually the Boomtown audience spends $8.8 billion on alcohol purchases. Of this, over 2 in 5 purchases are spent on beer alone! Map 1. Percentage of the Boomtown audience who consume coffee Boomtown residents are coffee fans, with 68% consuming coffee. Source: GeoCMV, S05 2019, Boomtown Population vs. […]

Boomtown residents are active researchers in the lead-up to buying a car, with 67% agreeing they spend a lot of time researching before buying. Safety is paramount with 69% of Boomtown residents agreeing protection for them and their family is most important when buying a car Chart 1. Boomtown residents who intend to purchase from […]