Archives: Insights

Boomtown residents love to travel! 62% of Boomtown residents aged 25-54 years are planning to take a holiday within Australia in the next year vs. 57% metro. Annually the Boomtown audience spends… $15.1 billion on travelling and holidays Over $4.2 billion on overseas package tours 66% of Boomtown residents are planning to travel in the […]

Regional Australians’ purchase intentions are on par if not more likely than the metro population! Regional Australians are 14% more likely to purchase home telephone products/services compared to the general population. 20% more likely than people living in metro areas (Audience size; Regional = 38% | Metro = 32%) Regional Australians are just as likely […]

Regional residents show a high intent to upgrade home appliances in the next 12 months, demonstrating an area of potential growth for regional retailers. This could speak directly to the current housing market, with it now possibly being more financially viable to renovate and upgrade than it is to move. Household Appliances In the next […]

The average household income of Boomtown residents aged 25–54 is $105K. Combined with a lower cost of living, that gives Boomtown residents more cash to splash Boomtown residents are on the home-stretch when it comes to their mortgage repayments! They are 17% more likely than the average Australian to have less than $150,000 remaining on […]

1.8 million Boomtown residents eat take-away weekly or more often! Just under half a million Boomtown residents eat home delivery weekly or more often! Map 1. Total $AUD spend on fast food and takeaway by area for the Boomtown audience Annually the Boomtown audience spends $7 billion on fast food and takeaway! Source: GeoCMV, S05 […]

Map 1. Percentage of Boomtown residents that have private health insurance Annually the Boomtown audience spends $7 billion on hospital, medical and dental insurance and $8 billion on accident and health insurance! Regional Australians show slightly higher brand loyalty towards insurance companies than their metro counterparts. This highlights the opportunity in regional Australia for insurance […]

When it comes to what we eat, regional Australians embrace Aussie food that’s locally made. 2 in 5 (40%) of regional residents feeling that buying Australian made, or shopping locally is very important Regional residents are 8% more likely than the general Australian population to feel this way towards the food they buy, reinforcing the […]

Financial Wellbeing Map 1. Number of Boomtown residents that don’t have a credit card 1 in 3 Boomtown residents don’t own a credit card. Trust in investments and managed funds Regional residents have similar perspectives and attitudes to metro residents when it comes to investing and their level of trust in funds managed by professionals: […]

3.6 million Boomtown residents consume soft drinks Annually the Boomtown audience spends $8.8 billion on alcohol purchases. Of this, over 2 in 5 purchases are spent on beer alone! Map 1. Percentage of the Boomtown audience who consume coffee Boomtown residents are coffee fans, with 68% consuming coffee. Source: GeoCMV, S05 2019, Boomtown Population vs. […]

Chart 1. Boomtown residents who intend to purchase from an auto specialist or tyre outlet in the next 12 months Compared to the national average, Boomtown residents are 23% more likely to intend to purchase from an auto specialist or tyre outlet in the next 12 months. Regional residents love their cars, and have higher […]