Archives: Insights

Travel

Annually the Boomtown audience spends… $15.1 billion on travelling and holidays – 1 Over $4.2 billion on overseas package tours – 1 Boomtown residents love to travel! 62% of Boomtown residents aged 25-54 years are planning to take a holiday within Australia in the next year vs. 57% metro. – 2 2 in 3 (5.6 […]

Telco

Category Spend & Behaviour Annually the Boomtown audience spends $10.4 billion on telecommunications 52% of Boomtown residents (4.2 million) agree they like to shop around to get the best deal on their mobile phones 1 in 3 Boomtown residents (2.7 million) agree they are considering replacing their home phone with their mobile phone Mobile Phone […]

Retail

7 of the 12 biggest online shopping postcodes in Australia are in Boomtown – 1 The Boomtown audience spends big in retail! Annually they spend… $7.8 billion on clothing and footwear – 2 $9.1 billion on household furnishings and equipment – 2 $2.5 billion on hardware supplies – 2 Boomtown residents intend to purchase across […]

Real Estate

The average household income of Boomtown residents aged 25–54 is $105K. Combined with a lower cost of living, that gives Boomtown residents more cash to splash – 1 Boomtown residents are on the home-stretch when it comes to their mortgage repayments! They are 17% more likely than the average Australian to have less than $150,000 […]

Quick Service Restaurants (QSR)

1.8 million Boomtown residents eat take-away weekly or more often! Just under half a million Boomtown residents eat home delivery weekly or more often! Map 1. Total $AUD spend on fast food and takeaway by area for the Boomtown audience Annually the Boomtown audience spends $7 billion on fast food and takeaway! Source: GeoCMV, S05 […]

Insurance

Whilst being insured for a ‘rainy day’ is viewed favourably, only a proportion have insurance for themselves and their assets. 68% of Boomtown residents agree they like to be well insured, although only 39% have private health insurance, 7% have funeral insurance and 4% have caravan insurance. Map 1. Percentage of Boomtown residents that have […]

FMCG

Annually the Boomtown audience spends, on average, over $400 more per year on groceries vs. their metro counterparts – 1 Annually the Boomtown audience spends $35.9 billion on groceries – 2 Annually the Boomtown audience spends $1.4 billion on pet food – 1 Chart 1. Boomtown residents who purchase pet food – 2 Furry friends […]

Finance

Financial Wellbeing Map 1. Number of Boomtown residents that don’t have a credit card 1 in 3 Boomtown residents don’t own a credit card. Attitudes Towards Banks Map 2. Percentage of Boomtown residents who agree they sense a big move away from major banks Boomtown residents anticipate a move away from large well-known institutions towards […]

Beverages

3.6 million Boomtown residents consume soft drinks Annually the Boomtown audience spends $8.8 billion on alcohol purchases. Of this, over 2 in 5 purchases are spent on beer alone! Map 1. Percentage of the Boomtown audience who consume coffee Boomtown residents are coffee fans, with 68% consuming coffee. Source: GeoCMV, S05 2019, Boomtown Population vs. […]

Auto

Boomtown residents are active researchers in the lead-up to buying a car, with 67% agreeing they spend a lot of time researching before buying. Safety is paramount with 69% of Boomtown residents agreeing protection for them and their family is most important when buying a car Chart 1. Boomtown residents who intend to purchase from […]

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.1 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.