Insights

Insights

Learn why advertising in Boomtown means business

Learn why advertising in Boomtown means business.

Population

A whopping 8.8 million live in Regional Australia and outside the capital cities, making Boomtown one of Australia’s largest and fastest growing markets.

(Source: ABS: 3218.0 — Regional Population Growth, Australia, 2016-17)

Retail

The Boomtown audience spends big in retail! Annually they spend $7.8 billion on clothing and footwear, $9.1 billion on household furnishings and equipment and $2.5 billion on hardware supplies.

(Source: Nielsen CMV National S05 2020)

Investment Opportunity

Despite 36% of the country living outside metro markets, only 10% of national media budgets are spent regionally. Meaning most brands could be reaching an extra 8.8 million Aussies by advertising in Boomtown.

(Source: ABS: 3218.0 — Regional Population Growth, Australia, 2016-17. SMI CY19)

Average Income

The average household income of Boomtown residents aged 25–54 is $104K. Combined with a lower cost of living, that gives Boomtown residents more cash to splash.

(Source: Nielsen CMV National S05 2020)

Uncluttered Market

Boomtown’s growing population presents a tremendous opportunity for brands looking to cut through and achieve results in Boomtown’s uncrowded marketplace.

(Source: ABS: 3218.0 — Regional Population Growth, Australia, 2016-17. SMI CY19)

Weekly Shop

Annually the Boomtown audience spends, on average, over $364 more per year on groceries vs. their metro counterparts.

(Source: Nielsen CMV National S05 2020)

Discretionary Income

Due to lower housing costs, Boomtown residents have higher discretionary incomes. So, it’s little wonder why business is Booming in regional Australia.

(Source: Nielsen CMV National S05 2020)

Travel

Boomtown residents travel as often as metro dwellers, with 62% of 25–54-year olds planning to take a holiday within Australia in the next year – vs. 54% metro.

(Source: Nielsen CMV National S05 2020)

Employment

Despite perceptions, more than half of Boomtown residents aged 25-54 are employed in white collar jobs. Bet you weren’t expecting that!

(Source: Nielsen CMV National S05 2020)

Contact Boomtown

Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today to help you book your next campaign.

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Wondering about the insights and impact of regional advertising? Download the Boomtown Guide.