There are plenty of reasons why advertising in Boomtown makes great sense. Here are a few facts about the 8.8 million people who live there.
Population
8.8m Aussies call Boomtown home.
A whopping 8.8 million live in Regional Australia and outside the capital cities, making Boomtown one of Australia’s largest and fastest growing markets.
(Source: ABS: 3218.0 — Regional Population Growth, Australia, 2016-17)
Online Shopping
Boomtown means business.
5 of the 10 biggest online shopping postcodes in Australia are in Boomtown.
(Source: Australia Post – Inside Australian Online Shopping 2018)
Investment Opportunity
Stretch your media dollar further.
Despite 36% of the country living outside metro markets, only 10% of national media budgets are spent regionally. Meaning most brands could be reaching an extra 8.8 million Aussies by advertising in Boomtown.
(Source: ABS: 3218.0 — Regional Population Growth, Australia, 2016-17. SMI CY18)
Average Income
Boomtown residents splash the cash.
The average household income of Boomtown residents aged 25–54 is $93K. Combined with a lower cost of living, that gives Boomtown residents more cash to splash.
(Source: Nielsen CMV national survey 10, 2018)
Discretionary Income
Business is booming.
Due to lower housing costs, Boomtown residents have higher discretionary incomes. So, it’s little wonder why business is Booming in regional Australia.
Weekly Shop
Build your brand in Boomtown.
Boomtown residents spend more on their weekly grocery shop than their metro counterparts.
(Source: Nielsen CMV national survey 10, 2018)
Uncluttered Market
Maximise your share of voice.
Boomtown’s growing population presents a tremendous opportunity for brands looking to cut through and achieve results in Boomtown’s uncrowded marketplace.
(Source: ABS: 3218.0 — Regional Population Growth, Australia, 2016-17. SMI CY18)
Travel
Advertise in Boomtown to go places.
Boomtown residents travel as often as metro dwellers, with 79% of 25–54-year olds planning to take a holiday this year.
(Source: Nielsen CMV national survey 10 2018, P25-54)
Employment
It’s time to rethink regional Australia.
Despite perceptions, nearly half of Boomtown residents aged 25-54 are employed in white collar jobs. Bet you weren’t expecting that!
(Source: Nielsen CMV national survey 10, 2018)
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