• About

    About Boomtown

    9.6 million people live in regional Australia. Find out how to harness our valuable audiences.

    Meet the Residents

    Some of our locals share what life’s like in regional Australia! You may be surprised.

    Download Your Boomtown Guide

    A comprehensive guide and one-stop-shop to regional media, markets and audiences.

    Contact

    Boomtown’s here to help your grow your brand and business. Don’t be shy!

  • Evidence

    Uncapped & Untapped

    Australia’s top CMOs talk advertising in regional Australia.

    Boomtown City Spotlights

    Take an in-depth look at some of Australia’s top regional cities.

    Boomtown Mood Monitor 2022

    Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

    Case Studies

    How brands in key categories have grown by harnessing 9.6 million regional Aussies.

    Boomtown Summer Survey

    Boomtown is heating up this Summer. Will your brand meet them there?

    Regional Movers Index Report (RAI)

    Regional population growth hotspots can now be identified faster than ever.

    Boomtown Research and Insights

    Boomtown means business! Get the latest Nielsen data on 11 key consumer and category insights. 

    Australia Unplugged - At the Checkout

    Part of ARN’s 10-part series, Australia Unplugged, deep dives into key categories and consumer behaviour 

  • Education
  • The Boomtown Hub

    Boomtown Hub

    9.6 million regional Australians are all yours in a matter of minutes. Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

    The Boomtown Hub’s your online resource to regional Australia.

    Find Out More
  • Initiatives

    Boomtown at Forgotten Upfronts event

    500+ joined this major 2021 industry event, where we showcased our 9.3m unforgettable Aussies.

    $1m Media Competition

    San Remo and Wavemaker’s winning entry will be showcased as a multi-channel case study soon.

    Regional Media Campaign of the Year Award

    Boomtown sponsors this all-important B&T Awards category annually. Find out more.

    Imparja Make a Difference program

    Make your investment in indigenous media mean something!

Subscribe

From Zoom to Boom

WFH and WFA: a movement
‘that could reshape regional Australia’. 

Financial Review, Jan 2021

Here’s some of the latest coverage on booming regional Australia from ABC News, AirBNB, Smart Company, SMH, The Australian and more.

13% regional jobs growth best on record, defying trends in capital cities.

(Source: 7.30 Report, Dec 2020)

Trend #1. Regional centres within 90 mins of Sydney and Melbourne set for positive growth.

(Source: Smart Company 2021 Property Predictions, Jan 2021)

36% of Aussies are using AirBNB to ‘try before they tree change’.

(Source: 2021 AirBNB ‘Live Anywhere’ Travel Trends, Nov 2020)

For the first time in 15 years, regional house price rises have outstripped capital cities.

(Source: ABC News, Jan 2021)

Doctors, lawyers, engineers wanted. Record 54,000 regional jobs boom in every State.

(Source: 7.30 Report, Dec 2020)

Booming regional towns ‘no flash in the pan’.

(Source: Financial Review, Jan 2021)

Regional property prices grow three times as fast as cities'.

(Source: Sydney Morning Herald, Jan 2021)

Young borrowers flocking to regional Australia to get into the property market.

(Source: NAB/The Australian, Dec 2020)

WFH: A trend that could reshape regional economies for decades to come.

(Source: Financial Review, Jan 2021)

One in five city residents are considering moving to regional Australia.

(Source: Regional Australia Institute (RAI) Research, Nov/Dec 2020)

14% of city dwellers are considering moving to regional Australia within 12 months.

(Source: Regional Australia Institute (RAI) Research, Nov/Dec 2020)

Space, pace and face time; key factors for 75% of city dwellers drawn to regional Australia.

(Source: Regional Australia Institute (RAI) Research, Nov/Dec 2020)

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Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!

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Boomtown News

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to connect powerfully with an extra 9.3 million regional Australians.

Compelling insights, handy tools and resources along with the latest news from Boomtown, straight to your inbox.

Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.
The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.3 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.