SCA & Amcal Pharmacy

To build awareness of Amcal Pharmacy and the health services the client can offer regional residents.
The Brand
Amcal Pharmacy
The Media Owner
SCA
The Objective
To build awareness of Amcal Pharmacy and the health services the client can offer regional residents.
The Execution
Implementation of a talent voiced commercial, recorded with Mick Molloy and Fifi Box, played during drive timeslot on Triple M, Hit and regional syndication radio networks.
The Results
  • First to mind awareness increased by 29% in regional markets once the campaign had concluded
  • 17% uplift in regional people 40+ saying they had shopped at the pharmacy the most in the past month after the campaign concluded
  • 29% uplift in consideration to purchase from the pharmacy in regional markets after the campaign concluded
  • 19% uplift in association of the pharmacy brand with brand tagline in regional markets after the campaign concluded
  • 21% uplift in loyalty to the pharmacy brand in regional markets after the campaign concluded

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