The Media Owner
To build awareness of Amcal Pharmacy and the health services the client can deliver to regional residents.
Implementation of a talent-driven commercial leveraging Mick Molloy and Fifi Box, played during drive timeslot on Triple M, Hit and regional syndication radio networks.
- First to mind awareness increased by 29% in regional markets once the campaign had concluded.
- 17% uplift in regional people 40+ saying they had shopped at the pharmacy, the most in the past month after the campaign concluded.
- 29% uplift in consideration to purchase from the pharmacy in regional markets after the campaign concluded.
- 19% uplift in association of the pharmacy brand with brand tagline in regional markets after the campaign concluded.
- 21% uplift in loyalty to the Amcal brand in regional markets after the campaign concluded.