Amcal Pharmacy & SCA

To build awareness of Amcal Pharmacy and the health services the client can deliver to regional residents.

The Brand

Amcal Pharmacy

 

The Media Owner

SCA

 

The Objective

To build awareness of Amcal Pharmacy and the health services the client can deliver to regional residents.

 

The Execution

Implementation of a talent-driven commercial leveraging Mick Molloy and Fifi Box, played during drive timeslot on Triple M, Hit and regional syndication radio networks.

 

The Results

  • First to mind awareness increased by 29% in regional markets once the campaign had concluded.
  • 17% uplift in regional people 40+ saying they had shopped at the pharmacy, the most in the past month after the campaign concluded.
  • 29% uplift in consideration to purchase from the pharmacy in regional markets after the campaign concluded.
  • 19% uplift in association of the pharmacy brand with brand tagline in regional markets after the campaign concluded.
  • 21% uplift in loyalty to the Amcal brand in regional markets after the campaign concluded.

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Boomtown News

Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.