The campaign objective was to re-launch premium laundry liquid OMO Ultimate using a platform that resonated with parents.
The Media Owner
To re-launch premium laundry liquid OMO Ultimate using a platform that resonated with parents.
OMO created a 6-part video series called Hey Mumma, to talk about real issues facing mums. Hey Mumma took 4 mums from regional markets, and Australian Olympic Champion, Susie O’Neill, as host to talk about 6 key issues facing parents and their kids today. The series ran across all News Corp’s daily regional media masthead sites, social media and reverse published as a weekly DPS in “Weekend”, in each of its 12 titles.
26% increase in top of mind awareness for the brand
43% increase in positive brand affinity
200% increase in consideration of OMO Ultimate
100% increase in brand advocacy
50% of mums took action as a result of the campaign
Significant increase in sales for OMO and OMO Ultimate
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Boomtown can show you how to stretch your media dollars further in regional Australia. Speak to a Boomtown representative today and watch your brand go BOOM!