The Brand
Bendigo and Adelaide Bank
The Media Owner
SCA
The Objective
Improve awareness, consideration and engagement of Bendigo Bank’s Home Loan products by connecting with listeners of SEA FM Sunshine Coast.
The Execution
To engages listeners of SEA FM Sunshine Coast and connect them to be potential Bendigo and Adelaide Bank clients. ‘The Great Australian Dream – Bendigo Bank the Better BIG Bank’ Competition will be promoted though the team at Sea FM Sunshine Coast social media pages and during the radio adverts to win $10,000 Cash to go towards your Australian Dream. Entrants needed to head to the WIN page of Sea FM and register their details and answer in twenty-five (25) words or less “How you would use $10,000 to make your Great Australian Dream come true?” They were encouraged to dream big to be in the running to win or one of five (5) runners up for a $500 Cash Prize.
The Results
A highly successful radio promotion which achieved all objectives and exceeded expected results as outlined in the initial brief.
- 648 listeners entered the ‘The Great Australian Dream – Bendigo Bank the Better BIG Bank’ Competition though the designated WIN page.
- The competition exceeded expectations by 62%.
- 348 opted in for Bendigo Bank to contact them to discuss their banking needs. 30% higher than expected
- The designated WIN page generated a total of 1078 page views and 906 unique views.
- Average time spent on the WIN page of 4:05. This is a 107% of SEA FM’s average time spent of 1:58
- 12 Social media posts were delivered over the SEA FM’s Facebook and Instagram pages.
- Combined Social media reach of 19,398
- 312 people engaged with the posts by their liking, commenting or sharing.
- 330 entries (Over 50%) Sunshine Coast locals wanted to hear from Bendigo Bank and discuss their current banking situation.
- After the Bendigo Bank contact this list of prospective clients and actioned 316 (95.8%)
- 142 (43%) were contacted via phone – average contact of activity is 30%
- 37 opportunities were created with a business value exceeding expectations though the SEA FM Sunshine Coast Campaign
