McGrath Foundation & ACM

To increase fundraising results by expanding the number of communities participating in the McGrath Foundation Pink Up Your Town events, while driving awareness of McGrath Foundation breast care nurses.

The Brand

McGrath Foundation

 

The Media Owner

ACM

 

The Objective

To increase fundraising results by expanding the number of communities participating in the McGrath Foundation Pink Up Your Town events, while driving awareness of McGrath Foundation breast care nurses.

 

The Execution

As the community voice of many of these centres, ACM supported this worthy cause and did so in many ways including four page wraps around 16 titles for the launch of Breast Care Awareness Month supported by SMEG and IGA.

 

The Results

  • Participating communities increased four-fold; from 6 to 24 in the first year and further increased to 62 communities, more than ten-fold.
  • 200+ articles of editorial coverage to promote activities and to raise awareness of the organisation.
  • $300,000 was raised from community activities for The McGrath Foundation.
  • Significant increase in exposure and coverage of local fundraising events.
  • Increased engagement and community involvement of ACM teams to help drive hyperlocal activity.

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Don’t miss any of the action. The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.1 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.