Media

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    oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

    The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of......

  • // Media Week

    How national advertisers are missing cashed-up regional consumers

    In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and ch...

  • // radioinfo

    Boomtown continues to pop up

    The Boomtown campaign continues to roll out with pop up sessions held in Sydney agencies PHD, Mediabrands, Publicis, Carat, OMD and Group M last week as well as a breakfast in Melbourne. ...

  • // Mumbrella

    News Corp joins Boomtown regional media sales campaign

    Boomtown, the campaign set up to showcase regional media opportunities to advertisers, has added News Corp Australia to its ranks. News Corp joining the initiative will see over 140 regional and community mastheads added to the campaign set up earlier this year with Southern Cross Austereo, WIN Network, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters as founding mem...

  • // Media Week

    News Corp Australia joins Boomtown regional media revolution

    News Corp Australia has joined Boomtown, the industry initiative to showcase the value and influence of advertising to consumers in regional Australia....

  • // Marketing Magazine

    Under the radar – regional Australia is an untapped marketing goldmine

    Away from the flashing lights and bustle of dense metropolis lies a severely underutilised market. It won’t last forever. Ralph van Dijk, Eardrum’s founding creative director, speaks to the stakeholders, advertisers and media agencies about Boomtown, the marketing campaign his agency has just helped launch....

  • // Media Week

    Boomtown reveals secret weapon to woo more advertisers: Hughesy

    The Boomtown regional media committee this week hosted a breakfast in Sydney for media agencies and client partners to further highlight the gap in advertising spend in metro versus regional markets, despite the population of Boomtown exceeding 8.8 million people....

  • // Radio Today

    BOOMTOWN committee hosts campaign breakfast

    Radio’s regional BOOMTOWN committee hosted a breakfast in Sydney this week. The committee, which includes representatives from Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters, hosted the Breakfast for agencies and client partners to further highlight the gap in advertising spend in metro v regional markets....

  • // radioinfo

    Boomtown committee pitches for a bigger regional spend

    The Boomtown committee hosted a breakfast in Sydney for media agencies and client partners earlier this week to further highlight the gap in advertising spend in metro v regional markets, despite the population of ‘Boomtown’ exceeding 8.8million people....

  • // Streem

    Boomtown set to sell regional markets

    In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and ch...

  • // Media Week

    Boomtown: Media agency execs ready to review regional spend

    In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and ch...

  • // Media Week

    Boomtown architects on strategy: “A soft sell is not going to get it done”

    In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and ch...

  • // Mumbrella

    Regional media owners unite to attract more media agency dollars

    In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and ch...

  • // Australian Financial Review

    ‘We’re here for the long game’: Regional media rivals team up on ads

    Regional television networks, radio and publishers are digging in for a long and collective campaign to win more advertising dollars outside Australia's five main capital cities with a campaign labelled Boomtown....

  • // Bandt

    Top Media Bodies Unite For Better Advertising Deal For 8.8M Living In Regional Areas

    In what is an Australian first collaboration, six Australian media owners; Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters today stand together to unveil a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and channels....

  • // AdNews

    Regional media players target agency dollars with ‘industry first’

    Australia's regional media players have united in an "industry first" to tackle the issue of lowering media spend in the nations key regional areas....

  • // Media Week

    Boomtown: Media agencies asked to rethink advertising in regional Australia

    In what is being labelled an Australian first collaboration, six Australian media owners – Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters – have united and launched Boomtown, a million-dollar regional trade marketing campaign that will shine a light on the benefits of advertising in regional Australia across multiple platforms and ch...

  • // Australian Financial Review

    Boomtown sells brand owners easier growth

    Woolworths, Coles and McDonald’s get something many Australian brand owners don’t: regional economies are bustling and regional communities are spending up....

  • // Radio Info

    With a population of 8.8 million, Boomtown is as big as Sydney and Melbourne put together

    Boomtown is the new collective name given to Regional Australia by an historic collaboration of six media owners: Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters....

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