The AdNews Agency Of The Year Award 2023 finalists have been revealed.
The awards, with Samsung Ads as presenting partner, were judged by senior marketers and CMOs from across Australia. Read their insights into this year’s submissions here.
The winners will be announced at a long lunch ceremony on February 22, 2024. The lunch will be catered by Merivale and staged at the Noble Dining Room, SCG.
The finalists are:
Creative Agency of the Year – Sponsored by TripleLift
BMF
Howatson+Company
The Monkeys, part of Accenture Song
Thinkerbell
Media Agency of the Year – Sponsored by PubMatic
Kaimera
Match & Wood (Melbourne)
OMD Australia
This Is Flow
Independent Agency of the Year- Sponsored by nexxen
Akcelo
Howatson+Company
Kaimera
Thinkerbell
This Is Flow
Small Agency of the Year (Headcount under 25)
Bursty Company
Next&Co
Paper Moose
SICKDOGWOLFMAN
Tiny Disco
Digital Agency of the Year
CHEP Network
Sparro & Jack Nimble
WiredCo.
PR Agency of the Year
Eleven
Herd MSL
Poem
Thinkerbell
Ad Campaign of the Year- Sponsored by Quantcast
Overcooked Generosity. BMF for ALDI Australia
EXHIBIT A-i. Howatson+Company for Maurice Blackburn
Flipvertising. CHEP Network for Samsung Australia
Come and say G’day. M&C Saatchi Group for Tourism Australia
Off Season. BMF for Tourism Tasmania
Media Campaign of the Year
Somat – The Final Step. Wavemaker for Henkel
NAB Home Loans – Helping Australians hunt down their dream home. Mindshare for NAB.
Flipvertising. CHEP Network for Samsung Australia
LEGO City Goes NITRO! Initiative Australia for The LEGO Group
Small Budget Media Campaign of the Year (Less than $500,000) – Sponsored by Audience360
Voice of the Sea. Innocean for Australian Marine Conservation Society
35+ Howatson+Company for Lord Nelson Brewery
Sauce of Origin. WiredCo. for Pizza Hut Australia
LEGO City goes NITRO! Initiative Australia for The LEGO Group
Social Media Campaign of the Year
Colgate – Sound of a Smile. Wavemaker for Colgate-Palmolive
Through Their Eyes, Maybelline. HERO for Maybelline New York
The Plastic Forecast. M&C Saatchi AU for the Minderoo Foundation
I’m Dying Inside. Howatson+Company for Modibodi
Paramount Pictures – SMILE. Wavemaker for Paramount Pictures Australia. Collaborating partner: Hello Social.
Best Use of Data in Campaign Planning – Sponsored by OMA
Quick Service Media. Vistar Media and Hearts & Science for Mad Mex
Tonight, I’ll Be Streaming… Wavemaker for Paramount+
Flipvertising. CHEP Network for Samsung Australia
Winning the Game for Kayo Sport. Mindshare for Streamotion
AAMI Crash Index. OMD & Ogilvy for Suncorp Group
Best Use of Content – Sponsored by SEVEN
Through Their Eyes, Maybelline. HERO for Maybelline New York
Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia
Nedd’s Record Run. Bursty Company for Mobilise x Nedd Brockmann
The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu
Brand Partnership Award
AAMI Grand Clanger Rescue. OMD and Seven for AAMI
Alienware; Leveling the playing field in gaming. EssenceMediacom Australia for Dell ANZ
She’s Electric. Innocean for Hyundai
Macca’s Footy. I’m lovin’ it. OMD for McDonald’s
LEGO City goes NITRO! Initiative Australia for The LEGO Group
Social Responsibility/Pro Bono Award
Public Kindness Announcements. Wavemaker for Kindness Factory
EXHIBIT A-i. Howatson+Company for Maurice Blackburn
Through Their Eyes, Maybelline. HERO for Maybelline New York
Nedd’s Record Run. Bursty Company for Mobilise
The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu
Diversity Award
Diversity’s Blind Spot. GroupM
Show Up For IWD. Innocean
Open House. M&C Saatchi Group
The Game Changer Award – Sponsored by Twitch
Digital Sustainability Initiative. GroupM
Through Their Eyes, Maybelline. HERO for Maybelline New York
The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu
Best use of AI – NEW – Sponsored by Integral Ad Science
Never Done Evolving. AKQA
EXHIBIT A-i. Howatson+Company for Maurice Blackburn
Employer of the Year (headcount over 75) – Sponsored by Samsung Ads
BMF
Howatson+Company
Initiative Australia
Spark Foundry
Sparro & Jack Nimble
Employer of the Year (headcount under 75) – Sponsored by Samsung Ads
Equality Media + Marketing
Example
Half Dome
The Media Store
WiredCo.
Marketing Team of the Year – Sponsored by Boomtown
Bonds
Cashrewards
Salvos Stores
Tourism Australia
The AdNews Effectiveness Award – Sponsored by Google
Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia
I’m Dying Inside. Howatson+Company for Modibodi
OzHarvest ‘The behaviour change that stuck’. R/GA Australia for OzHarvest
The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu
Toyota Genuine Service – Odomilestones. Dentsu Creative for Toyota Motor Corporation Australia
Thank you to our sponsors for supporting this year’s event.
Presenting Partner – SAMSUNG Ads
Supporting Partners
Audience360
Boomtown
Integral Ad Science
Nexxen
OMA
PubMatic
Quantcast
SEVEN
Twitch
TripleLift
Associate Partners
ExtremeReach
Vistar Media