AdNews Agency Of The Year Awards 2023: Finalists Revealed

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By AdNews

The AdNews Agency Of The Year Award 2023 finalists have been revealed.

The awards, with Samsung Ads as presenting partner, were judged by senior marketers and CMOs from across Australia. Read their insights into this year’s submissions here.

The winners will be announced at a long lunch ceremony on February 22, 2024. The lunch will be catered by Merivale and staged at the Noble Dining Room, SCG.

The finalists are:

Creative Agency of the Year – Sponsored by TripleLift 

BMF

Howatson+Company

The Monkeys, part of Accenture Song

Thinkerbell

Media Agency of the Year – Sponsored by PubMatic

Kaimera

Match & Wood (Melbourne)

OMD Australia

This Is Flow

Independent Agency of the Year- Sponsored by nexxen

Akcelo

Howatson+Company

Kaimera

Thinkerbell

This Is Flow

Small Agency of the Year (Headcount under 25)

Bursty Company

Next&Co

Paper Moose

SICKDOGWOLFMAN

Tiny Disco

Digital Agency of the Year

CHEP Network

Sparro & Jack Nimble

WiredCo.

PR Agency of the Year

Eleven

Herd MSL

Poem

Thinkerbell

Ad Campaign of the Year- Sponsored by Quantcast

Overcooked Generosity. BMF for ALDI Australia

EXHIBIT A-i. Howatson+Company for Maurice Blackburn

Flipvertising. CHEP Network for Samsung Australia

Come and say G’day. M&C Saatchi Group for Tourism Australia

Off Season. BMF for Tourism Tasmania

Media Campaign of the Year

Somat – The Final Step. Wavemaker for Henkel

NAB Home Loans – Helping Australians hunt down their dream home. Mindshare for NAB.

Flipvertising. CHEP Network for Samsung Australia

LEGO City Goes NITRO! Initiative Australia for The LEGO Group

Small Budget Media Campaign of the Year (Less than $500,000) – Sponsored by Audience360

Voice of the Sea. Innocean for Australian Marine Conservation Society

35+ Howatson+Company for Lord Nelson Brewery

Sauce of Origin. WiredCo. for Pizza Hut Australia

LEGO City goes NITRO! Initiative Australia for The LEGO Group

Social Media Campaign of the Year

Colgate – Sound of a Smile. Wavemaker for Colgate-Palmolive

Through Their Eyes, Maybelline. HERO for Maybelline New York

The Plastic Forecast. M&C Saatchi AU for the Minderoo Foundation

I’m Dying Inside. Howatson+Company for Modibodi

Paramount Pictures – SMILE. Wavemaker for Paramount Pictures Australia. Collaborating partner: Hello Social.

Best Use of Data in Campaign Planning – Sponsored by OMA

Quick Service Media. Vistar Media and Hearts & Science for Mad Mex

Tonight, I’ll Be Streaming… Wavemaker for Paramount+

Flipvertising. CHEP Network for Samsung Australia

Winning the Game for Kayo Sport. Mindshare for Streamotion

AAMI Crash Index. OMD & Ogilvy for Suncorp Group

Best Use of Content – Sponsored by SEVEN

Through Their Eyes, Maybelline. HERO for Maybelline New York

Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia

Nedd’s Record Run. Bursty Company for Mobilise x Nedd Brockmann

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

Brand Partnership Award

AAMI Grand Clanger Rescue. OMD and Seven for AAMI

Alienware; Leveling the playing field in gaming. EssenceMediacom Australia for Dell ANZ

She’s Electric. Innocean for Hyundai

Macca’s Footy. I’m lovin’ it. OMD for McDonald’s

LEGO City goes NITRO! Initiative Australia for The LEGO Group

Social Responsibility/Pro Bono Award

Public Kindness Announcements. Wavemaker for Kindness Factory

EXHIBIT A-i. Howatson+Company for Maurice Blackburn

Through Their Eyes, Maybelline. HERO for Maybelline New York

Nedd’s Record Run. Bursty Company for Mobilise

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

Diversity Award

Diversity’s Blind Spot. GroupM

Show Up For IWD. Innocean

Open House. M&C Saatchi Group

The Game Changer Award – Sponsored by Twitch

Digital Sustainability Initiative. GroupM

Through Their Eyes, Maybelline. HERO for Maybelline New York

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

Best use of AI – NEW – Sponsored by Integral Ad Science

Never Done Evolving. AKQA

EXHIBIT A-i. Howatson+Company for Maurice Blackburn

Employer of the Year (headcount over 75) – Sponsored by Samsung Ads

BMF

Howatson+Company

Initiative Australia

Spark Foundry

Sparro & Jack Nimble

Employer of the Year (headcount under 75) – Sponsored by Samsung Ads

Equality Media + Marketing

Example

Half Dome

The Media Store

WiredCo.

Marketing Team of the Year – Sponsored by Boomtown

Bonds

Cashrewards

Salvos Stores

Tourism Australia

The AdNews Effectiveness Award – Sponsored by Google

Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia

I’m Dying Inside. Howatson+Company for Modibodi

OzHarvest ‘The behaviour change that stuck’. R/GA Australia for OzHarvest

The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu

Toyota Genuine Service – Odomilestones. Dentsu Creative for Toyota Motor Corporation Australia

Thank you to our sponsors for supporting this year’s event.

Presenting Partner – SAMSUNG Ads

Supporting Partners

Audience360

Boomtown

Google

Integral Ad Science

Nexxen

OMA

PubMatic

Quantcast

SEVEN

Twitch

TripleLift

Associate Partners

ExtremeReach

Vistar Media

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Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.

Don’t miss any of the action.

The Boomtown News is the only industry roundup dedicated to Boomtown and the opportunities for brands to harness 9.8 million extra Aussies.

Compelling insights, handy tools and resources along with the latest news – straight to your inbox.