About

About

Boomtown

About Boomtown

9.8 million people live in regional Australia. Find out how to harness our valuable audiences.

Meet the Residents

Some of our locals share what life’s like in regional Australia! You may be surprised.

Boomtown News

Keep up to date with news and updates about Boomtown.

Contact Us

Boomtown’s here to help your grow your brand and business. Don’t be shy!

Download Your Boomtown Guide

A comprehensive guide and one-stop-shop to regional media, markets and audiences.
Evidence

Evidence

Uncapped & Untapped

Australia’s top CMOs talk advertising in regional.

Where Brands Go To Grow

Reasons why regional Australia is the place to be.

Mood Monitor 2024

Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

Back Catalogue

Catch up on past initiatives and competitions.

Summer Survey

Boomtown heats up every Summer. Will your brand meet them there?

Case Studies

How brands in key categories have grown by harnessing 9.8 million regional Aussies.

RAI Report

Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.

City Spotlights

Take an in-depth look at some of Australia’s top regional cities.
Education

Education

Masterclass

Learn The Growing Power Of Regional Media

Learn all the skills and secrets of regional media, boost your brand and reach your potential.

Help your brands reach 9.8 million more Australians.

Learn More
The Boomtown Hub

The

Boomtown Hub

The Boomtown Hub’s your planning tool to regional Australia.

9.8 million regional Australians are all yours in a matter of minutes.

Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

Get Started

Play Video

About

About

Boomtown

About Boomtown

9.8 million people live in regional Australia. Find out how to harness our valuable audiences.

Meet the Residents

Some of our locals share what life’s like in regional Australia! You may be surprised.

Boomtown News

Keep up to date with news and updates about Boomtown.

Contact Us

Boomtown’s here to help your grow your brand and business. Don’t be shy!

Download Your Boomtown Guide

A comprehensive guide and one-stop-shop to regional media, markets and audiences.
Evidence

Evidence

Uncapped & Untapped

Australia’s top CMOs talk advertising in regional.

Where Brands Go To Grow

Reasons why regional Australia is the place to be.

Mood Monitor 2024

Tracking their moods, concerns, spending patterns and what regional Aussies are saving for.

Back Catalogue

Catch up on past initiatives and competitions.

Summer Survey

Boomtown heats up every Summer. Will your brand meet them there?

Case Studies

How brands in key categories have grown by harnessing 9.8 million regional Aussies.

RAI Report

Discover the latest data and insights on metro Aussies moving to the regional from the Regional Australia Institute.

City Spotlights

Take an in-depth look at some of Australia’s top regional cities.
Education

Education

Masterclass

Learn The Growing Power Of Regional Media

Learn all the skills and secrets of regional media, boost your brand and reach your potential.

Help your brands reach 9.8 million more Australians.

Learn More
The Boomtown Hub

The

Boomtown Hub

The Boomtown Hub’s your planning tool to regional Australia.

9.8 million regional Australians are all yours in a matter of minutes.

Search interactive maps, discover thousands of markets and hundreds of assets, download your results as CSVs and maps, and use our streamlined tool to brief media owners simultaneously.

Get Started

Play Video

Day: 23 November 2023

Boomtown’s Brian Gallagher On Advertising To Regional Australia: “Why Don’t I Deserve To Be Advertised To?”

sdadmin | Posted on 23 November 2023 |

In a world where advertising is decided by data, impressions and attention, it would make sense to start here when arguing the absurdity of our industry’s metro-centric view of advertising. Yet, whilst the numbers do indeed tell a story about just how important it is to advertise to regional Australia, it is Boomtown Chair’s Brian […]